Talk:Armada Music

This edit request by an editor with a conflict of interest was declined.

Currently all the information on the Armada Music page is outdated, below is information that is more up to date and accurate with sourcing as much as possible from third parties and not Armada Music itself. Please let me know if something else is required, wikipedia is incredibly confusing when it comes to editing. I have linked where the references should go but I am confused on how to insert the references properly....

Armada Music

Armada Music is an independent Dutch record label that primarily focuses on electronic dance music (EDM). Founded in 2003 by Armin van Buuren, Maykel Piron, and David Lewis, Armada Music has been a significant influence in the dance music industry for over two decades. The label is known for its extensive catalogue and involvement with some of the top artists in the dance music scene. Marking its 20th anniversary, Armada produced a documentary series titled "Armada Music: 20 Years Classics," celebrating its enduring legacy and pivotal role in shaping dance music[1].

History

Founded with a vision to innovate the electronic dance music market, Armada Music quickly gained recognition for its quality releases and strategic partnerships[2]. It has propelled the careers of many international artists, contributing significantly to the global electronic dance music culture.

Initiatives and Achievements

BEAT Music Fund

In 2023, Armada Music launched the Beat Music Fund, a major financial initiative backed by Pinnacle Financial Partners, aiming to acquire dance music catalogues with a planned expenditure of $100 million over their two initial years[3]. Notable acquisitions include the entire catalogue of Sola Records and assets from King Street Sounds and Chocolate Puma[4].

Armada Music Publishing

In a strategic expansion, Armada Music formed a new parent company, acquiring Amsterdam’s Cloud 9 Music. This move is part of a broader strategy to diversify and strengthen its market presence, with Armada targeting $500 million in new investments. Armada Music Publishing aims to enhance its offerings in music rights management and broaden its influence across the industry[5].

Awards and Recognition As of December 2015, the label had won the "Best Global Record Label" award for five years in a row at the International Dance Music Awards (IDMA's).[6] Armada received two nominations at the 2014 IDMAs.[7] The Academy of Electronic Music, a joint venture between Armada, Google, Point Blank, and DJ Mag, was the recipient of the 'People's Voice Award' at the 2014 Webby Awards.[8] In 2016, Armada Music was one of the 21 labels nominated for the IMPALA FIVEUNDERFIFTEEN[9] campaign shining a light on Europe's most inspiring young labels. The label received the IMPALA Young Label Spotlight Award.[10] In 2023, the label's CEO was honoured with an Industry Achievement Award, a testament to his leadership and the label's innovative approach[11]. The label also received the 'Stomp Independent of the Year Award 2023' and was named 'Label of the Year 2024' at the EDMAs in Miami[12][13].

Signed artists Artists currently signed by Armada Music include:[14] • Andrea Oliva • Anna Tur • Armin van Buuren • ARTY • Audien • Autograf • AVIRA • Ben Gold • Brando • Carly Wilford • Cat Dealers • Cedric Gervais • Chicane • D.O.D • Eelke Kleijn • Federico Gardenghi • Ferry Corsten • Franc Fala • Giorgia Angiuli • GoldFish • Hannah Laing • Jan Blomqvist • Jess Bays • Joachim Pastor • Joris Delacroix • Laura van Dam • Les Bisous • Lilly Palmer • Loud Luxury • Low Steppa • Lufthaus • Mambo Brothers • Maxim Lany • Miss Monique • Nico De Andrea • Pretty Pink • R Plus • Rob Black • Scorz • Sebastian Davidson • Sunnery James & Ryan Marciano • Tensnake • Themba • Tom Staar • Trance Wax • Will Clarke • Yulia Niko • Zack Martino

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JochemVDS (talk) 09:43, 15 October 2024 (UTC)

Not done: Unfortunately I have no option but to decline this request because much of the suggested text is of a promotional nature. For example:

Armada Music has been a significant influence in the dance music industry for over two decades. The label is known for its extensive catalogue and involvement with some of the top artists in the dance music scene. Marking its 20th anniversary, Armada produced a documentary series titled "Armada Music: 20 Years Classics," celebrating its enduring legacy and pivotal role in shaping dance music[1].

Founded with a vision to innovate the electronic dance music market

contributing significantly to the global electronic dance music culture

Etc etc...

Also, the initiatives and achievement section reads like it consists of press releases. The Awards etc section is also gratuitously promotional.

The text of a Wikipedia article should be factual and free of promotional. Consequently it should not consist primarily of text describing the company's estimation of its own importance, plus press release type material and other promotionalism.

I'm afraid you will need to go back to the drawing board and approach the task from the standpoint that Wikipedia is not a platform for the type of material you have attempted to add above. Apologies, Axad12 (talk) 13:32, 15 October 2024 (UTC)

No worries! Are there any parts of the text you'd "validate"? that was I can keep the same tone of voice and reasoning for other chapters and information.

Can you also give me some advice on what to do for the chapters achievements and initiatives, because I'd assume that that would naturally be more press release based information right? especially the establishment of BEAT, Armada Publishing and Awards that were won.

If you are up for it I'd be down to give you my e-mail so we can work on this more accurately, as of now Wikipedia is confusing for me and I'd like to do this task well and proper without any hiccups for the moderators of wikipedia as well as myself.

Let me know! JochemVDS (talk) 14:09, 15 October 2024 (UTC)

I think the entirety of the text was overly promotional, hence my suggestion that you need to go back to the drawing board. and start again.

Unfortunately I am unable to collaborate on article text as then I would then also have a conflict of interest. Also, I must admit that when editors are being paid to draft article text as part of their job I think it goes somewhat beyond 'volunteering' to assist other people to do their own paid job.

I would suggest that you familiarise yourself with articles for other record labels and some of the relevant policies and guidelines such as WP:RS, WP:PROMO, WP:NPOV etc.

With regards to awards etc I have just had a look at some articles for other established record labels and, to be honest, I do not see any mentions of awards or recognition. I would suggest that you remove the section altogether.

I'm not sure I see your point re: material being "naturally more press release based information". There is absolutely no room for any kind of press release type material on Wikipedia, so if the Beat and Armada Publishing sections are to remain they will need to be completely reframed in neutral non-marketing prose. The present material is pure promo. e.g. a major financial initiative...aiming to acquire dance music catalogues with a planned expenditure of $100 million...Notable acquisitions include... and In a strategic expansion...This move is part of a broader strategy to diversify and strengthen its market presence, with Armada targeting $500 million in new investments. Armada Music Publishing aims to enhance its offerings in music rights management and broaden its influence across the industry[5].

Much of the issue here is that this is an encyclopaedia. Encyclopaedias do not contain info on the way that companies want their initiatives to be perceived, how they wish to present them, what the point is that they are trying to achieve, etc. However, it does seem that the initiatives being discussed are purely matters of internal company policy, and as such are non-encyclopaedic and should be excluded.

My general advice to you would be to draft the article as a (neutrally worded) work of history. The label was set up 21 years ago so there must be plenty of detail potentially to include. How the label was set up, how it established itself, etc., etc. That is how other comparable articles seem to have been constructed.

Hopefully these notes are of assistance. Axad12 (talk) 14:37, 15 October 2024 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

Hi all!

Would it be possible to make the possible changes on the page?

I've made the suggestions split in sections so its easier to dissect. First I mentioned the desired change, after the previous version and included a reason as to why I think it should be changed.

Could the section about artists be changed to delete all artists and add the following with a disclaimer saying: ,

The label has been home to a variety of artists, including:

Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Joris Voorn, KI/KI, Lilly Palmer, Loud Luxury, Sunnery James & Ryan Marciano, THEMBA and Yulia Niko

Please only include these artists if possible, these are the most applicable to Armada and most notable in order of alphabet.

Could you please explain why these artists are "most applicable" and most notable? Rusalkii (talk) 07:12, 18 March 2025 (UTC)

They're the artists who are exclusively signed to Armada Music and have the largest streaming numbers. Some artists included in the current list are not with Armada Music anymore. We could possibly list every artist but that would defeat the point of Wikipedia someone told me earlier as it's not meant for large lists of bullet points. So I figured the most prominent streaming artists who are exclusively signed to Armada Music would be best to mention.

Is there anything specific you need from me in getting some or most of these changes through? JochemVDS (talk) 14:42, 19 March 2025 (UTC)

Do you have a source for them being exclusively signed and/or having the largest streaming numbers? I agree that listing every artist is unnecessary here. Rusalkii (talk) 17:04, 19 March 2025 (UTC)

Only source I could provide for signings is probably our own website..... https://www.armadamusic.com/artists

Otherwise maybe Bandcamp? https://armadamusic.bandcamp.com/artists

As for largest streaming numbers, I don't have a proper site or source that can easily show the highest streaming Armada Music artists. However, all of these artists have over 400-500K monthly Spotify listeners with most of them being above 1M monthly.

I would however perhaps remove Yulia Niko from this list and add Arodes (who has 600K vs 100K from Yulia Niko)

So the list would look like this:

"Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Joris Voorn, KI/KI, Lilly Palmer, Loud Luxury, Sunnery James & Ryan Marciano, THEMBA and Arodes" JochemVDS (talk) 10:25, 20 March 2025 (UTC)

Is there anything else I'd have to give to help with this? We're trying to get this page as accurate as possible currently as it's not as of now.

What would the best way for me to go at this? I've posted with COI tag, suggested edits here but I'm not sure what the correct way is as it seems I constantly have ask/tag and it doesn't really seem to work? Any help would be appreciated! JochemVDS (talk) 08:14, 4 April 2025 (UTC)

Hi, sorry, there's a really long queue and I answer a lot of requests so this got a bit lost. Unforutnately a lot of these COI edit requests take a long time, you're not doing anything wrong, though to make it faster and easier for reviewers its best to include your sources in the first request.

I don't see Joris Voorn in the source, is that another name for Delacroix?

My inclination would be to restrict the list to those artists that have their own wikipedia articles. So it would look like "Armin van Buuren, D.O.D., Eelke Kleijn, Loud Luxury, Sunnery James & Ryan Marciano, and Themba". I've made that change, since this seems better that trying to have a giant half-accurate list. Rusalkii (talk) 20:57, 4 April 2025 (UTC)

That is good, thank you!

Would it be possible to change the following:

Sources for the suggest change below:

https://edmawardsmiami.com/2025-winners

and relevant wikipedia pages that portray the same information:

2024 Electronic Dance Music Awards

2025 Electronic Dance Music Awards

Proposed new text on Awards and nominations (Highlighted between **:

• • As of February 2025, Armada Music won 'Label Of The Year' at the Electronic Dance Music Awards (EDMA's) two years in a row in 2024 and 2025.** The label had won the "Best Global Record Label" award for five years in a row at the International Dance Music Awards (IDMA's) 2010-2015. Armada received two nominations at the 2014 IDMAs, and seven in 2019. The Academy of Electronic Music, a joint venture between Armada, Google, Point Blank, and DJ Mag, was the recipient of the 'People's Voice Award' at the 2014 Webby Awards. In 2016, Armada Music was one of the 21 labels nominated for the IMPALA FIVEUNDERFIFTEEN campaign shining a light on Europe's most inspiring young labels. The label received the IMPALA Young Label Spotlight Award.

Other sources used (though they are already present in the current text)

Papadatos, Markos (10 December 2015). "Meet Maykel Piron: Co-Founder and CEO of Armada Music SPECIAL". Digital Journal. Retrieved 30 April 2016.

1. "31st Annual International Dance Music Awards – Winter Music Conference 2016 – WMC 2016". Winter Music Conference. Archived from the original on 7 November 2017. Retrieved 1 May 2016
2. "Zeven International Dance Music Awards nominaties voor Armada Music" [Seven International Dance Music Awards nominations for Armada Music]. Entertainment Business (in Dutch). 25 February 2019. Retrieved 3 January 2025.
3. "GOOGLE, ARMADA, POINT BLANK, DJ MAG: ACADEMY OF ELECTRONIC MUSIC". Webby Awards. Retrieved 30 April 2016.
4. "IMPALA Young Label Spotlight". Impala. 27 July 2020.
5. "FIVEUNDERFIFTEEN: Armada Music (The Netherlands)". The Independent Echo. Archived from the original on 7 June 2016. Retrieved 15 July 2016.

JochemVDS (talk) 09:42, 28 April 2025 (UTC)

could the history section be changed to this: