| − | '''Gene Hallman Jr.''' (born December 22, 1959) is an American sports marketing and event management entrepreneur based in Birmingham, Alabama and named "one of Alabama's most influential sports businesspeople".<ref>{{Cite news |last=Scarbinsky |first=Kevin |date=August 2, 2017 |title="Ranking the Top 25 Most Influential People in Alabama Sports." |url=https://www.al.com/sports/2017/08/top_25_most_influential_people.html |work=AL.com}}</ref> Hallman co-founded [[Bruno Event Team]] in 1996, growing the company to provide sporting event management services to a wide variety of sports in more than 30 states, Canada, and Bermuda.<ref name=":0">{{Cite web |date=2010-07-06 |title=Ala. sports marketing company carves niche in golf |url=https://www.espn.com/espn/wire?section=golfonline&id=5358080 |access-date=2024-02-07 |website=ESPN.com |language=en}}</ref>
The company was renamed Eventive Sports in March 2023.<ref>{{Cite web |date=2023-03-14 |title=Bruno Event Team Announces Rebrand to Eventive Sports |url=https://apnews.com/press-release/globe-newswire/business-texas-globe-newswire-0bb709cef550ac1230c8b409d9c2b1fd |access-date=2024-02-07 |website=AP News |language=en}}</ref><ref>{{Cite web |date=2023-03-14 |title=Bruno Event Team Announces Rebrand to Eventive Sports |url=https://finance.yahoo.com/news/bruno-event-team-announces-rebrand-131300127.html |access-date=2024-02-07 |website=Yahoo Finance |language=en-US}}</ref> Eventive Sports was acquired by Troon, the world’s largest golf-related hospitality service company, in January 2024.<ref>{{Cite web |last=Heim |first=Mark |date=2024-01-04 |title=Troon acquires Birmingham's Eventive Sports, which will continue to manage events |url=https://www.al.com/sports/2024/01/troon-acquires-birminghams-eventive-sports-which-will-continue-to-manage-events.html |access-date=2024-02-07 |website=al |language=en}}</ref> Hallman serves as the President of Eventive Sports, which has more than 80 employees in the United States and Bermuda.
In 2022, Hallman was inducted into the [[Alabama Sports Hall of Fame]] as a Distinguished American Sportsman<ref>{{Cite news |last=Heim |first=Mark |date=December 10, 2021 |title=Alabama Sports Hall of Fame to recognize Gene Hallman |url=https://www.al.com/sports/2021/12/alabama-sports-hall-of-fame-to-recognize-gene-hallman.html |work=AL.com}}</ref> and the Birmingham Golf Hall of Fame in 2012.<ref>{{Cite news |last=Thompson |first=Ian |date=March 29, 2012 |title=Mary Isbell, Gene Hallman join Birmingham Golf Association Hall of Fame |url=https://www.al.com/sports/2012/03/mary_isbell_gene_hallman_join.html |work=The Birmingham News}}</ref> He was named the 2017 Birmingham Business Journal CEO of the Year,<ref>{{Cite news |last=Rebman |first=Stephanie |date=December 8, 2017 |title=Winners unveiled in BBJ's 2017 CEO Awards |url=https://www.bizjournals.com/birmingham/news/2017/12/08/winners-unveiled-in-bbjs-2017-ceo-awards.html |work=Birmingham Business Journal}}</ref> the 1995 Birmingham Person of the Year,<ref>{{Cite news |date=1995 |title=Birminghamians of the Year |work=Birmingham Magazine}}</ref> the 1996 Birmingham Man of the Year,<ref>{{Cite news |last=Hubbard |first=Russell |date=January 1997 |title=Olympic promoters Lemak, Hallman share 1996 "Man of the Year" honor}}</ref> the 1996 Alabama Marketer of the Year by the [[American Marketing Association]], and the 2003 Citizen of the Year by the [[March of Dimes]]. | + | '''Gene Hallman''' is a sports event entrepreneur. He is best known for developing [[Birmingham, Alabama]]'s reputation for sports tourism.<ref name="southern">{{cite news|newspaper=SouthernLiving|title=Birmingham’s Sports Ambassador|pages=12-15|date=April 2004|first=Warner|last=McGowin}}</ref> Hallman is the President and co-founder of sports event company Eventive Sports. He also serves as the CEO of Bruno Hospitality, ZOOM Motorsports,<ref name="journal">{{cite journal|url=https://www.otmj.com/the-sporting-life-hallmans-career-path-lands-him-in-the-alabama-sports-hall-of-fame/|journal=Over the Mountain Journal|date=March 22, 2022|title=The Sporting Life: Hallman’s Career Path Lands Him in the Alabama Sports Hall of Fame|first=Rubin|last=Grant}}</ref> and the non-profit, Alabama Sports Foundation.<ref name="t821">{{cite web | last=Anderson | first=Jon | title=Hoover overcame unprecedented competition to keep SEC Baseball Tournament, officials said | website=HooverSun.com | date=June 3, 2016 | url=https://hooversun.com/sports/hoover-overcame-unprecedented-competition-to-keep-sec-baseba/ | access-date=October 11, 2024}}</ref><ref name="“independent”">{{cite news|date=May 29, 2005|newspaper=Anderson Independent Mail|page=Section C|title=Story of Success}}</ref> Hallman was born in South Carolina in 1960. In the early 1990s, he quit his job and moved to Birmingham, where he organized a Senior PGA TOUR event. Over time, his sporting events business expanded to other sports and geographic areas.
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