Talk:Splunk

This edit request by an editor with a conflict of interest has now been answered.

Hi, I work for a communications firm that represents Splunk, and I have a few suggestions for improving this article:

• It might make sense to remove the "Licensing" section (none of the sources are very notable), or perhaps incorporate its contents into the “Products” section.
• “Notable customers” might be a more apt title for the "Users" section.
• Add to Users/Notable customers: Sports Illustrated has worked with Splunk to analyze NFL data and predict the next play during a football game. (Source: http://www.si.com/nfl/2016/01/20/super-bowl-100-gameplay-computers)
• Rewrite the first paragraph of the Products section, which currently has no citations. My suggested text:

Splunk's core offering, Splunk Enterprise, collects and analyzes high volumes of machine-generated data. It uses a standard API to connect directly to applications and devices.^[1] Splunk's goal is to present data reporting in a way that is comprehensible and actionable for executives outside a company's IT department.^[2][3]

• Maybe rename Products section as “Technology” (a la Sumo Logic), since each of the items isn’t necessarily a discrete product, and it’s also something of a timeline.
• Add citations for unsourced content that's already in article:
  • As of early 2015, Splunk has over 9,000 customers worldwide. — Update to “As of early 2016, Splunk has more than 10,000 customers worldwide.” (Source: http://www.splunk.com/view/SP-CAAAPC5)
  • In 2012, Splunk had its initial public offering, trading under NASDAQ symbol SPLK. — cite to http://dealbook.nytimes.com/2012/04/19/splunk-soars-in-debut/

Due to my COI, I will not be editing the page directly. I'd greatly appreciate any help or feedback. Thank you!

Mary Gaulke (talk) 04:32, 18 February 2016 (UTC); request edit template added Mary Gaulke (talk) 16:37, 21 February 2016 (UTC)

I have completed the requested edits, with some alterations. Note for other editors: additional discussion about these changes can be found at User talk:MaryGaulke#Edit requests. --Drm310 (talk) 14:41, 4 April 2016 (UTC)

Part of an edit requested by an editor with a conflict of interest has been implemented. See below for further details

Hi! As previously noted on this page, I work for a communications firm that represents Splunk. It's been over a year since I last checked in here, and I'd like to request a few updates:

• Six months ago an anonymous editor removed the entire "Customers" section as an "Indiscriminate directory of little encyclopedic value to the reader". What can I do to make this section more valuable? I'd previously worked with Drm310 on this list, and they organized it into sections by application. Would it be helpful if I took that approach further, pared down the list, and wrote brief descriptions of how the example customers use Splunk? Or perhaps the section could be reworked as "Applications," with the case studies providing a few examples of each application of Splunk. Given the fairly technical subject matter, I believe this section can help the reader understand what Splunk's products do.  Not done I took a look at the edit, which falls under WP:PROMO. A list of customers has no place in an encyclopedia. If someone is interested in your products, the Splunk website is linked in the article's infobox. The problem wasn't the format, case studies and paragraphs are also not welcome if they are from Splunk. See WP:Primary sources for more info.
• Infobox updates:
  • Add logo: | logo = Splunk-Logo.jpg  Done I cropped the image and removed the white background.

| logo_alt = Splunk's logo consists of the company's name in a sans-serif font, followed by a "greater than" symbol.  Done

• Remove Hunk from list of products—it's now a legacy product.^[1]  Done

• Update in lead:

• As of early 2016, Splunk has over 10,000 customers worldwide.[2] to As of early 2017, Splunk has over 13,000 customers worldwide.[3]  Done
• Add Australia to the list of locations with regional operations.^[4]  Done

• Add to "Products" section:

• Splunk debuted Splunk IT Service Intelligence (ITSI) in September 2015. ITSI leverages Splunk data to provide visibility into IT performance in a central location. Machine learning-driven analytics can detect unusual behavior and determine its causes and the areas it affects.[5] Done Slight paraphrasing when I added it into the active; however, it is mostly the same. Machine learning is typically just a buzzword, so I have taken it out.

Splunk announced additional machine learning capabilities in September 2016 for its Enterprise, ITSI, Enterprise Security, and User Behavior Analytics offerings.[6] The machine learning toolkit can be installed as a free app on top of the Splunk platform.[7] It includes prepackaged guides for implementing common functionalities, in addition to a toolkit developers can use to create custom machine learning models for analyzing Splunk data.[8][9] Not done I don't see this as a major update worthy of inclusion in the article. Shorten the section and remove the ad-like language, please.

In 2017, Splunk introduced Splunk Insights for Ransomware, an analytics tool for assessing and investigating potential threats by ingesting event logs from multiple sources. The software is targeted toward smaller organizations like universities, with pricing based on the number of users.[10][11] The company also launched Splunk Insights for AWS Cloud Monitoring, a service to facilitate enterprises' migration to Amazon Web Services' cloud.[12]  Done I removed the information about pricing

• Add to end of "Splunkbase" section: Notable integrations include the Splunk App for New Relic, which helps developers and IT operations be more involved with customer experience;[13] the ForeScout Extended Module for Splunk, which adds extra security visibility to Internet of Things devices;[14] and Splunk App for AWS, which provides additional visibility for workloads in the cloud.[15]  Done I removed the use cases; however, the rest of the info has been merged

• Add "Corporate affairs and culture" section:

==Corporate affairs and culture==

Splunk's name derives "spelunk", a word for exploring caves[16] that IT specialists also apply to the practice of sifting through data.[17] In its early years, the company attracted attention for its use of irreverent slogans like "Finding all your faults. Just like Mom."[18] and "Take the 'sh' out of IT."[17]  Not done The wording seems overly promotional

In 2016, as part of its Splunk4Good initiative, Splunk pledged to donate $100 million in software and support for nonprofits and schools over a 10-year period.^[19] Recipients of the donations include Crossroads Foundation, which uses Splunk for cybersecurity in collecting online donations,^[20] and Team Rubicon, which uses Splunk for big data analysis to organize veterans for volunteer opportunities after a disaster.^[21] Splunk employees also receive 3 days of paid time off annually to volunteer at an organization of their choice.^[22][23]

Splunk also offers an Academic Program to train new Splunk users for free.^[24] In 2016 Splunk announced a global expansion of the program, which then reached 339 U.S. institutions and hosted more than 5 million students through a partnership with Internet2.^[19]

 Done As decided below, I have added a mention of the software donations, but nothing else.

I won't be editing the article directly due to my COI, so I'd appreciate help or feedback in getting these updates implemented. Thank you! Mary Gaulke (talk) 14:31, 16 August 2017 (UTC)

Hi MaryGaulke. Sorry for the delay in responding to the request. I have begun merging these changes into the main article. Next to each item, I have, and will continue to respond with a done tag or a not done tag explaining why. If you have any questions, comments, or concerns, please leave a message below. Have a nice day! Daylen (talk) 21:29, 29 October 2017 (UTC)

@Daylen: Thanks so much for your help! Happy to reformat or provide additional sources for anything where it's helpful. Mary Gaulke (talk) 14:54, 3 November 2017 (UTC)

Hi Daylen, thanks again for taking the time. I really appreciate your feedback.

• Re: Including use cases—I totally understand how a list of customers isn't helpful; I was envisioning something more qualitative, a bit like this section of Raspberry Pi. Since the sources come from external coverage, not Splunk comms, I don't think this falls under WP:PRIMARY.
• Additions to Splunkbase section—Just want to make sure this didn't get lost in the shuffle.
• From what I can gather, corporate social responsibility is sometimes encyclopedic; cf. Apple, Google, Sony. The $100m pledge, in particular, received extensive external coverage. Perhaps an abbreviated version of this section would be appropriate?

Thanks again! Mary Gaulke (talk) 17:21, 13 November 2017 (UTC)

This help request has been answered. If you need more help, you can ask another question on your talk page, contact the responding user(s) directly on their user talk page, or consider visiting the Teahouse.

Typically, I flat out deny corporate social responsibility sections; however, would a limited section be okay in this case. Also, can someone please give me some guidance with the customers section, I still believe that it is unencylapedic; however, MaryGaulke would like a second opinion. Thanks for your assistance! Daylen (talk) 21:30, 18 November 2017 (UTC)

A list of customers of that kind is useless. If we could write sourced content about their sales strategy, for example whether they focus on specific sectors, that would be useful, but merely a context-free list of customer names is both useless and somewhat pathetic. Just imagine how our Microsoft and Apple, Inc. articles, or Xerox, or any other truly big company, would look like if we tried to add every sourced mention of someone using their products.

Regarding the "corporate affairs and culture", that's a decidedly mixed bag. The $100 million of software licenses and related services that they'll donate over ten years indeed seems worthy of mention, including the information in this source that it won't actually cost them anything close to $100 million and may at the same time help with employee morale and turnover. What I found even more interesting about that source is that it mentions another relevant fact about Splunk that currently isn't part of the article, namely that they're running at a loss of more than $80 million per quarter. Turning that one press release and its media coverage into two paragraphs seems undue, though. Huon (talk) 22:52, 18 November 2017 (UTC)

Thank you both. I'm happy to let both drop for now or revise the Corporate affairs section per Huon's suggestions, whatever you prefer. @Daylen: What about the Products and Splunkbase suggestions above? I believe those are the only remaining unaddressed pieces. Thanks again. Mary Gaulke (talk) 20:26, 20 November 2017 (UTC)

@MaryGaulke: Please take a look at the second bullet point under products; however, everything else has now been addressed. As such, I have went ahead and closed this request. Cheers, Daylen (talk) 16:49, 27 November 2017 (UTC)

@Daylen: Thank you for your patience and thoughtful consideration here. How's this revision look to the machine learning paragraph? Mary Gaulke (talk) 18:22, 27 November 2017 (UTC)

Splunk announced additional machine learning capabilities in September 2016 for several of its major product offerings.[1] The machine learning toolkit can be installed for free on top of the Splunk platform.[2]  Done Daylen (talk) 05:18, 1 December 2017 (UTC)

Liest sich weniger wie der Eintrag einer Enzyklopädie sondern mehr wie eine Verkaufsbrochüre. 46.114.150.92 (talk) 08:30, 10 August 2022 (UTC)

"Cribl" is spelled wrong in the History > Cisco acquisition section. See wikipedia.org/wiki/Cribl.io

Also, this paragraph about the lawsuit is not relevant to the Cisco acquisition. It makes more sense in the section before, "Recent history". 2600:100C:B03D:1DAF:D0F0:99CE:EA53:20DD (talk) 20:30, 28 March 2025 (UTC)

This edit request by an editor with a conflict of interest has now been answered.

I'm a connected contributor with declared COI and I'll be suggesting some updates to this page. I'd like to start with suggesting changes to the into section since Splunk is no longer an independent company. Thanks for taking the time to review and any input is appreciated.

SBCornelius (talk) 18:50, 20 November 2025 (UTC)

Hi @Brandon, tagging you here to ask if you could weigh in on the proposed edits above. The request is in the queue for review, but it would be great to get some feedback so I can adjust before official review. Thanks for your time. SBCornelius (talk) 18:36, 6 January 2026 (UTC)

@Likeanechointheforest, thanks for your input on the BMC article. I was hoping you might be able to weigh in on this description as well. The main point is that Splunk is no longer an independent company. Thanks for your time an please let me know what you think when you have time. SBCornelius (talk) 19:50, 16 January 2026 (UTC)

Done Encoded  Talk 💬 23:04, 2 March 2026 (UTC)

@Encoded, thank you! SBCornelius (talk) 18:41, 4 March 2026 (UTC)

The user below has a request that an edit be made to Splunk. That user has an actual or apparent conflict of interest. The requested edits backlog is very high. Please be extremely patient. There are currently 402 requests waiting for review. Please read the instructions for the parameters used by this template for accepting and declining them, and review the request below and make the edit if it is well sourced, neutral, and follows other Wikipedia guidelines and policies.

I'm a connected contributor with a declared COI. I'd like to suggest the following edit to the Company Growth subsection of the History section. I think the detailed list of acquisitions is unnecessary, so I've replaced it with a consolidated paragraph that provides highlights. I have also pulled in information from the Recent History subsection, so it could be eliminated. Thanks for your time and I look forward to hearing feedback.

SBCornelius (talk) 20:13, 10 March 2026 (UTC)