Conflict-of-interest disclosure: I am Freddie Palmgren, founder and CEO of
Söner Watches. I have a conflict of interest and am not editing the article
directly. Thank you for actioning my earlier request. Following the removal of the
press-release-sourced material, I'd like to offer several independent sources that
may help support the article, along with a few facts they establish.
Independent sources
1. Ehandel.se (Swedish e-commerce trade publication) published a full article on
the brand in 2026:
- Gunnilstam, Julius. "Mejlet höll på att raderas – visade sig vara en stororder
från Russell Crowe." Ehandel.se, 23 July 2026.
https://www.ehandel.se/mejlet-holl-pa-att-raderas-visade-sig-vara-en-stororder-fran-russell-crowe
2. Oracle Time (UK luxury watch magazine, Opulent Media Ltd) featured Söner in an
editorial guide to Cartier Tank alternatives:
- Kessler, Sam. "11 Alternatives to the Cartier Tank." Oracle Time,
24 July 2026. https://oracleoftime.com/alternatives-to-the-cartier-tank/
3. Norra Halland (Kungsbacka's main newspaper) profiled the founder and the brand:
- Andersson, Eric. "Freddies jakt på klocka slutade med eget märke."
Norra Halland, 31 January 2024.
https://norrahalland.se/nyheter/freddies-jakt-paa-klocka-slutade-med-eget-marke/39818
4. VOYAGE (Swedish lifestyle magazine) published a founder interview:
- "Jakten på den perfekta herrklockan." VOYAGE, 21 August 2017.
https://voyage.se/2017/08/21/jakten-pa-den-perfekta-herrklockan/
5. Obsid (Swedish lifestyle publication) published a feature on the brand:
- "Söner By Sweden – Historien om klockorna som går mot normen." Obsid, 2019.
https://www.obsid.se/mode-och-grooming/soner-by-sweden-reportage/
6. Klockfeber (a Swedish watch blog) also covered the Russell Crowe story and has
reviewed the brand previously. Noting for transparency that this outlet describes a
prior relationship with the brand; I leave its weight to reviewing editors:
- "Russell Crowe beställde 30 klockor från svenska Söner." Klockfeber,
24 July 2026. https://klockfeber.se/russell-crowe-soner-watches/
Facts these sources may support
- Söner produces exclusively rectangular and square watches (described in Oracle
Time).
- In July 2026, actor Russell Crowe ordered watches from Söner for the crew of his
film The Last Druid and featured the brand on social media, as reported by
Ehandel.se.
- Regarding the German Design Award raised previously: both Ehandel.se and Klockfeber
mention the 2026 award in their coverage. I understand the earlier decision that the
award is not independently notable; I mention this only in case independent secondary
coverage changes how editors wish to treat it. I defer to your judgment.
Thank you for your time. Freddiepalm (talk) 09:42, 25 July 2026 (UTC)
Reply 7-AUG-2026
Unable to review
- Your edit request could not be reviewed because it is unclear which references are connected to which claim statements in the text of your proposal. When proposing edit requests it is important to highlight in the text, through the use of ref tags, which specific sources are doing the referencing for each claim. The point of these inline ref tags is to allow the reviewer and readers to check that the material is sourced; that point will be lost if the ref tags are not clearly placed. Note the examples below:
More information Examples ...
 N INCORRECT The Sun's diameter is 864,337 miles, while the Moon's diameter is 2,159 miles. The Sun's temperature is 5,778 Kelvin.
References
1. Sjöblad, Tristan. The Sun. Academic Press, 2019, p. 1.
2. Harinath, Paramjit. (2019) "Size of the Moon", Science, 51(78):46.
3. Uemura, Shū. The Sun's Heat. Academic Press, 2019, p. 2.
In the first example above there are three references provided, but the claim statements do not contain ref tags indicating which reference applies where. The references instead have been placed outside of the text, bundled together towards the bottom. Your edit request similarly bundles references together outside of the area of the requested text. These links between material and their source references must be more clearly made, as shown in the next example below:
 Y CORRECT
The Sun's diameter is 864,337.3 miles,<ref>{{cite book|last1=Sjöblad|first1=Tristan|title=The Sun|url=http://www.booksource.com|publisher=Academic Press|date=2020|page=1}}</ref> while the Moon's diameter is 2,159 miles.<ref>{{cite journal|last1=Harinath|first1=Prisha|title=Size of the Moon|journal=Science|issue=78|volume=51|url=http://www.journalsource.com|date=2020|page=46}}</ref> The Sun's temperature is 5,778 Kelvin.<ref>{{cite book|last1=Uemura|first1=Shu|title=The Sun's Heat|url=http://www.websource.com|publisher=Academic Press|date=2020|page=2}}</ref>
Which displays as:
The Sun's diameter is 864,337.3 miles, while the Moon's diameter is 2,159 miles. The Sun's temperature is 5,778 Kelvin.
References
|
Close
- In the second example above, the links between the provided references and their claim statement ref tags are perfectly clear. Kindly reformulate your edit request so that it aligns more with the second example above, and feel free to re-submit that edit request at your earliest convenience.
Regards, Spintendo 19:28, 7 August 2026 (UTC)
- Thank you for the guidance, and apologies for the unclear formatting. Here is the request reformulated with inline ref tags showing which source supports each proposed statement. Proposed addition 1 (to the lead or a "Products" section): : Söner produces exclusively rectangular and square wristwatches.[1] Proposed addition 2 (a "Recognition" or "History" section): : In July 2026, the actor Russell Crowe ordered 30 watches from Söner for the cast and crew of his film The Last Druid after featuring the brand on social media.[2][3] Proposed addition 3 (a "History" section): : The company was founded in Kungsbacka, Sweden, by Freddie Palmgren.[4] I defer to reviewing editors on placement and wording. Thank you. Freddiepalm (talk) 15:15, 9 August 2026 (UTC)
Edit request partially implemented 
The New York Times article was updated with an archived version, for accessibility.
The award was not added, as the award itself does not appear to be independently notable in Wikipedia.
