A reviewer removed the following reference from the article. Although no explanation was given, the same reviewer removed similar references as a conflict of interest. See however, the external link that remains in the article.
The Wikipedia policy he referenced implies that anyone who specializes in a topic may have a conflict of interest and recommends moving content with potential conflicts of interest to the talk page--which now follows. The following reference describes the requirements for a compelling value proposition.[1]
bbmarketingplus.com/blog/2008/11/05/capturing-buyers-attention-what-makes-a-value-proposition-compelling/ Capturing Buyers' Attention: What makes a value proposition compelling?
Bbarbara (talk) 15:55, 13 October 2010 (UTC)
I've added it as an external link. Jprw (talk) 09:48, 23 October 2010 (UTC)
Edited because a value proposition is definately not an offer, it's a part of strategy, as shown in most of the references.
Also added back in the 6th stage of the Value Proposition Builder as someone had removed it.
Added back in one of the links to one of the models refered to. Added in 2 extra citations that were missing, Kaplan & Norton and Rackham.
Siztrust (talk) 17:06, 16 February 2011 (UTC)
Could someone please add a simple definition of value proposition? The article appears to lack a definition. 72.19.163.158 (talk) 21:39, 19 March 2011 (UTC)
It is not explicit that the Value Cycle is linked to the Osterwalder and Pigneur citation. Where is the information sourced from if not? — Preceding unsigned comment added by Maniacfox123455 (talk • contribs) 11:57, 28 July 2016 (UTC)
