Tara Razavi

Razavi was born in the United States to Iranian parents who immigrated to the country shortly before the Iranian Revolution. She grew up in Los Angeles. She attended the University of California, Los Angeles (UCLA), where she initially planned to study law.^[3] After interning in the A&R department at Babyface’s record label, she chose to pursue a career in the music industry instead.^[4]

Razavi began working in music video production after being invited to work on the music video for Nas's song "Hero", directed by TAJ. Following that project, she continued collaborating with the director on multiple projects.^[3] She worked as a music manager at BET, where she contributed to the pilot of College Hill, and later worked with networks including Oxygen, VH1, and MTV. ^[5]

In 2010, Razavi founded the production company Happy Place. Through the company, she has produced music videos, branded content, and events for artists and brands.^[4]

Razavi has collaborated frequently with rapper and producer Tyler, the Creator.^[6][7] Her music video credits include work with Jennifer Lopez on "On the Floor," as well as projects with Frank Ocean ("Pyramids"), and Usher ("Dive In").^[8]

In 2019, Razavi spoke at the South by Southwest (SXSW) festival in Austin, where she discussed music video innovation and the growing role of technology in visual storytelling.^[9]

In 2024, Razavi was attached as a producer on Strobe, a feature thriller directed by Taylor Cohen. The film features a cast including Laura Harrier and Suzanna Son, and follows a high school senior's obsessive search for a mysterious EDM artist.^[10]