Infinite Discs
Disc golf company
From Wikipedia, the free encyclopedia
Infinite Discs is an American disc golf equipment retail company based in Logan, Utah.[3] The company also maintains a disc golf scorekeeping app, a course directory, a round tracking website, and a line of discs.
 | |
| Company type | Private |
|---|---|
| Industry | Disc golf equipment |
| Founded | 2012 in Logan, Utah, United States |
| Headquarters | Logan, Utah, United States |
Number of locations | 3 stores (2020) |
Key people | Alan Barker, president |
| Products | Disc golf equipment, mobile app, course directory |
| Revenue | 2,840,000 ±10000 United States dollar (2020)  |
Number of employees | 16 (2020) |
| Website | Official website |
| Footnotes / references [1][2] | |
History
The company was founded by amateur disc golfer Alan Barker on October 15, 2012 in Logan, Utah.[4] Barker was initially making real estate websites, until one of his employees introduced him to disc golf.[5] They later created Disc Golf Reviewer, a review blog with Amazon and eBay affiliate links. To grow beyond affiliate marketing, Barker looked into ways to better monetize his blog. He considered striking a partnership with Altitude Disc Golf, a local Utah disc golf retailer, but the company was going out of business. He offered to buy it out, but eventually launched Infinite Discs.[6]
Company overview
Infinite Discs is one of the largest disc golf retailers in the United States,[7] with three brick-and-mortar locations (in Logan, Utah, in Pocatello, Idaho, and in St. George, Utah) and an online store with 50,000 discs in stock.[8]
Infinite Tournaments
Infinite Tournaments is an online platform for running tournaments, raising funds, and providing player ratings.[9] The platform is notably used by the Next Gen Tour.[10]
Infinite Discs Line
In early 2018, Infinite Discs released a line of disc golf discs manufactured by Innova Champion Discs in the United States. The molds follow an Ancient Egyptian-themed naming pattern. Later in 2020 Infinite Discs Released a follow-up line of disc molds following a naming pattern of Pre-Columbian era civilizations of Central and South America. Infinite discs are sold exclusively by Infinite Discs in both sets and individually.[5] In 2020, Infinite Discs was the 6th most popular brand of discs among Utahn players, after Innova, Discraft, and trilogy brands (Dynamic Discs, Latitude 64°, and Westside).[11]
State of Disc Golf Survey
Sponsorships
- Events
In 2019, Infinite Discs Idaho sponsored a Fourth of July disc golf event in Pocatello.[16][17] Infinite Discs is one of the primary sponsors of the Cache Valley Disc Golf Club.[18] Since 2020, it is the official vendor of the Ledgestone Insurance Open.[19]
- Players
In 2020, Infinite Discs sponsored 108 American disc golf players from 35 states.[20]