Although television came to Quito (HCJB-TV) and Guayaquil (Primera Televisora Ecuatoriana) in 1959, it wouldn't be until the mid-late 1960s that television stations were set up in other key cities.[1]
In 1967, Telecuador (owned by Organizaciones Norlop) assisted in the establishment of a television station in Cuenca to produce local programming. On August 15, 1967, broadcasts of Canal 3 Ciudad de Cuenca began, becoming regular on September 15. Víctor Hugo Morales was its manager. He later left to its station in Manta, which started broadcasting on July 20, 1968. Programming was transported from Telecuador's main station in Guayaquil, largely consisting of imports coming in from the United States, Mexico and Venezuela.[1]
Over time, Norlop's finances deteriorated and it had no other solution than to close or sell its stations. For Canal 3 Ciudad de Cuenca, three options came: Banco del Pichincha, Jorge Piedra and the Catholic University of Cuenca. This last entity was chosen on the sale process of October 2, 1975, and resumed full-time operations under the new owners on April 8, 1976. At the time, there were truly national networks available to Cuencans, and Teleamazonas eyed potential usage of channel 3, which the Catholic University contested. The case took to the courts and, following a new frequency plan by IETEL, Teleamazonas got channel 11 and Canal 3 Ciudad de Cuenca got channel 2, both on May 10, 1979. With this, the station was renamed Telecuenca, being defined as an "educational Catholic channel".[1]
In 2020, Telecuenca was rebranded Academia TV Canal Universitario as part of a brand repositioning excercise, hoping to engage more UCU students to take part in its programs.[2]