Television in Serbia

National broadcasting

Serbia has a total of 7 national free-to-air channels, which can be viewed throughout the country. These are RTS 1, RTS 2 and RTS 3 from the country’s public network Radio Television of Serbia, as well as private channels Prva, B92, Pink and Happy.

Regional and local broadcasting

There are 28 regional and 74 local television channels.^[4] Serbia’s northern province, Vojvodina, has a public broadcaster, Radio Television of Vojvodina. It airs 2 channels throughout Vojvodina – RTV1 and RTV2. Via pay tv services those 2 channels can be viewed throughout Serbia, like many regional broadcasters. One of the largest and most watched regional broadcasters is Studio B, which airs across Belgrade's metropolitan area.

Cable television

Nearly 39% of households in Serbia have cable television. As a result there are many cable television companies, by far the largest of which is SBB.^[6] Cable operators offer not only Serbian channels in their packages but also foreign channels - on average there are 90 channels in basic cable packages.^[5]

Internet protocol television

About 17% of households have IPTV.^[5] First IPTV was successfully launched in 2008 by Telekom Srbija and its IPTV service, called mts TV, is today by far the largest IPTV platform in terms of numbers of subscribers. In 2013 SBB has launched an OTT service called D3i.

Satellite television

There are 10.4% of households equipped with satellite dishes.^[5] Three dominant DTH services are: SBB platform called Total TV, followed by Polaris (owned by Bulgarian Bulsatcom) and Digi TV (owned by Romanian RCS & RDS).

Public channels broadcasting nationally

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Channel	Logo	Notes
RTS 1		First television channel in Serbia launched on 23 August 1958 as Televizija Beograd or TVB (Television Belgrade).
RTS 2		First colour channel in Serbia launched on the last day of 1971 as Televizija Beograd 2 (TVB2).
RTS 3		Channel began broadcasting on 26 November 2008 in DVB-T format in Belgrade and Novi Sad area, since 21 March 2012 it was available across Serbia over trial DVB-T2 network.

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Private channels broadcasting nationally

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Channel	Logo	Notes
B92		Launched on October 6, 2000. From 2017 to 2020, it was rebranded as O2.TV.
Happy		Launched on August 22, 1998. Rebranded as Happy in 2010.
Pink		RTV Pink launched on September 16, 1994 at 8pm. It has since become significant media group which owns several television networks across the Balkans.
Prva		Prva launched on December 31, 2006 at 7pm as FOX. It is part of Greek Antenna Group since December 2009. On September 20, 2010 at 6pm it changed its name to Prva.

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Public channels broadcasting regionally

Private channels broadcasting regionally

There are 27 private channels broadcasting with a regional licence.^[4] Due to pay television services being widely used across the country, many local and regional channels can be viewed throughout the country.^[7]

Domestic pay-tv channels

International pay-tv channels