Tempo (typeface)

Geometric sans-serif typeface From Wikipedia, the free encyclopedia

Tempo is a 1930 sans-serif typeface designed by R. Hunter Middleton for the Ludlow Typograph company.[1]

Tempo Medium Italic in a specimen sheet.

Tempo is a geometric sans-serif design, influenced by German typefaces in this style, above all Futura, which had attracted considerable attention in the United States. Tempo was expanded to a sprawling family released over the 1930s and 40s available in sizes from small to large, that (as of 2020) has not been fully digitised.[2] It included the shadow-form display typeface Umbra, which has often been released separately.[3]

Design

Tempo in some styles had a "dynamic" true italic, with foot serifs suggesting handwriting and optional swash capitals.[4] Some styles had a double-storey 'a' in the usual print form, similar to Erbar, others the single-storey form in the manner of Futura, and numerous alternative characters were available, such as a choice between capitals in which the 'A' and other characters have sharp points similar to Art Deco poster lettering and designs which have them blunted off similarly to Futura Bold.[5][6] Digital-period type designer James Puckett describes it as "bonkers; really four typefaces that just got lumped together for the sake of marketing."[7][8][9] Release notes from Commercial Type comment that it as "seems to borrow as much from sign painter's Gothics as it does from Futura"[10] and Puckett also comments that it has "big open apertures for e and s that resemble American advertising letters of the era."[11]

Middleton also designed a slab-serif typeface in similar style, Karnak, around the same time, again copying a German trend of Futura-style "geometric" slab-serifs.[12]

Tempo's italic, with its 'feet' at the bottom of the letters, was an influence on that of the popular 2002 geometric sans-serif family Neutraface, designed by Christian Schwartz, also creating a companion slab-serif.[13][14][15][16] Schwartz's company Commercial Type also have created a sans-serif family inspired by Tempo intended for publication design, originally created for McClatchy.[10]

References

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