Rakolta was prompted to write to the sponsors of Married… with Children after her children watched the episode "Her Cups Runneth Over" on January 15, 1989, in which Al Bundy and his friend Steve purchase a bra for Al's wife, Peggy. That same episode had also showed Al ogling at a naked model in a department store, but with her back facing the camera. Several sponsors decided to cancel their commercials in response.
Fox responded to the boycott by moving the show's time slot from 8:30 to 9:00 p.m. and toning down the level of "raunch" in the series, reducing the amount of sexual content and implied nudity. Fox also decided not to air a potentially offensive episode titled "I'll See You in Court", in which the Bundys attempt to improve their love life by having marital relations in a different setting. Known as the "lost episode", it was finally aired in 2002 on FX and was packaged with the rest of the third season in the 2005 DVD release. The episode has aired outside the United States as a regular episode of season three ever since the show went into syndication.
Rakolta made several appearances on television talk shows and news programs at the time, including Nightline.
While the boycott may briefly have affected the content of Married… with Children, it did little to no economic damage. A year after the boycott, nearly all the defecting advertisers had returned, and ratings improved.
Rakolta and her boycott were referenced in the Married... with Children Season 9 (1994–95) episode "No Pot to Pease In", in which a sitcom based on the Bundys' lives is cancelled because "some woman in Michigan didn't like it."
Rakolta later founded Americans for Responsible Television to fight against other shows that she deemed offensive, including shows by Phil Donahue and Howard Stern.