The Art of Choosing
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| Author | Sheena Iyengar |
|---|---|
| Language | English |
| Publisher | Twelve Books | Hachette Book Group |
Publication date | April 2010 |
| Pages | 352 |
| ISBN | 9780446504102 |
The Art of Choosing: The Decisions We Make Everyday – What They Say About Us and How We Can Improve Them is a non-fiction book written by Sheena Iyengar, a professor at Columbia Business School known for her research in the field of choice.[1] The book was first published by the imprint Twelve Books of Hachette Book Group in March 2010.[2]
The Art of Choosing explores the many facets of choice, a cornerstone of the human condition. It delves into how people make choices and the role of choice in our personal and professional lives. Drawing from research in psychology, behavioral economics, and neuroscience, Iyengar explores the complexity behind decision-making processes and offers insights into how choices shape our lives, our world, and our future.[3]
The book also reflects on how cultural and environmental factors influence our choices, arguing that understanding these factors can help us make better decisions.[4]