The Booth Brewing Co.
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The Booth Brewing Co. is a microbrewery headquartered in Seoul, South Korea. The brewery was founded in 2015 by Sunghoo Yang, a former investment analyst, Heeyoon Kim, a former Korean medical doctor, and Daniel Tudor, a journalist for The Economist. They had been operating a pizza pub since 2013.[1] In 2015, they acquired a brewing facility in Eureka, California, previously owned by Lost Coast Brewery.[2] They are well known for Taedonggang Pale Ale, a collaboration with Danish microbrewery Mikkeller, and also for being the second non-U.S. craft brewer to produce beer in their own facility in the United States.[3]
The brewery started as a small, casual pub in the alleyways of Gyeongnidan in Seoul. The idea to start the pub was inspired by Tudor's article in The Economist, which claimed: "brewing remains just about the only useful activity at which North Korea beats the South."[4] The pub began selling Bill's Pale Ale, The Booth's first brew, along with a small selection of pizza. After realizing how crucial the cold chain transportation system was to maintaining the quality and flavor of beer, the owners established the first cold chain import and distribution system, The Booth Cold Chain. This was soon importing beers from Mikkeller, Evil Twin, To Øl, and 8 Wired. Two crowdfunding campaigns titled Equity for Booth were launched, in September 2015 and February 2017.[5]