The Chelsea Cobbler

In 1970, The Chelsea Cobbler was chosen as part of the Dress of the Year ensemble. Its blue suede boots were worn in combination with a Bill Gibb plaid maxi skirt and a waistcoat by Kaffe Fassett. The outfit's selector was Vogue editor Beatrix Miller.^[6] Also in 1970, The Times featured its novelty canvas boots supplied with iron-on transfers, enabling people to customise their footwear by decorating the canvas in acrylic paints. The boots were priced at 12 guineas a pair.^[7] By this stage, as Prudence Glynn reported, fashionable shoppers were in the grip of boot "fever": "The British, of course, love queueing and the new generation of standers in line can be seen any day in The Chelsea Cobbler or Annello and Davide preparing to wait eight to 12 weeks for a pair of boots to be made. The boot fever is such that even the Parisiennes must wait because stocks sell as fast as they are delivered".^[8]

In 1971, the company was among the accessories designers featured in an exhibition showcasing British talent at The Louvre – at the invitation of the director of Musée des Arts Décoratifs – entitled L'Idee de la Forme. Fashion designers in the mix included Christopher McDonnell, Barbara Hulanicki, Mary Quant, Jean Muir, Bill Gibb and Beatrice Bellini.^[9] That year, the company was also producing boots – wide-legged and in quilted suede with wooden heel and platform – for main branches of Russell & Bromley.^[10] In 1972, a branch opened in New York City.^[11]

By 1973, The Chelsea Cobbler had its own department within Harrods' 'Way In' fashion department.^[12] Prudence Glynn reported that the leather company Barrow Hepburn had taken a controlling interest, saying: "I approve of Barrow Hepburn's controlling interest in Chelsea Cobbler. Richard Smith, who heads the latter, has very sensitive antennae and a very sure style. With Manolo Blahnik of Zapata, he shares the favours to top fashion designers in this country who use his shoes to complement their clothes".^[12] Two years later, The Chelsea Cobbler was once again chosen as part of the Dress of the Year ensemble, this time for a pair of men's shoes worn with a Tommy Nutter suit and chosen by the editor of the UK edition of Brides.^[6]

In 1976, it was reported that Richard Smith would be creating a shoe design for Rayne.^[13] By 1978, The Chelsea Cobbler had branches in New Bond Street, Fulham Road and King's Road, as well as concessions in Harrods and Bentalls in Kingston.^[14]

In 1979, Rayne acquired The Chelsea Cobbler business from Barrow Hepburn for £150,000.^[15]

In 1993, both The Chelsea Cobbler brand and Rayne were absorbed into Nine West, an American shoe company that would later buy Pied a Terre.^[16] By 2004, the brand was part of Shoe Studio Group.^[17] By 2008, it was under the ownership of Baugur Group.^[18] In 2009, Shoe Studio Group assets were sold to the footwear brand Dune Group.^[19]

Chelsea Cobbler was relaunched as a menswear brand by Dune in 2009. Standalone stores were opened in South Molton Street and Fenwick in Brent Cross Shopping Centre. In 2012, a Chelsea Cobbler men's shoes concession opened within Topman Oxford Circus.^[20][21] These stores however were closed by Dune.^{[citation needed]}