The Cresta Blanca Hollywood Players
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| Other names | Hollywood Players |
|---|---|
| Genre | Dramatic anthology |
| Running time | 30 minutes |
| Country of origin | United States |
| Language(s) | English |
| Syndicates | CBS |
| Announcer | Frank Bingman |
| Directed by | Don Clark |
| Original release | September 3, 1946 – February 26, 1947 |
| Sponsored by | Cresta Blanca Wines |
The Cresta Blanca Hollywood Players (often referred to as just Hollywood Players) was a dramatic anthology radio series.[1] It was broadcast on CBS September 3, 1946 – February 26, 1947.[2]
Material presented on the show came from "hit movies, stage successes, best-seller novels and short stories, with each star selecting something in which he or she had appeared or wanted to appear".[3] Productions included "Golden Boy," "Elizabeth the Queen," "Fifth Avenue Girl"[2] and "Rebecca."[4]
Except for the selection of material by stars, Hollywood Players' format was much like that of a number of other radio programs of its time. A 1946 article in the trade publication Billboard quoted one advertising agency person who included Hollywood Players among a group of "more would-be Lux Radio Theaters than ever."[5] Radio historian John Dunning wrote, "The series might have had a longer run but for the glut of similar Hollywood shows then on the networks."[2]