The Eternal Sunshine Tour

Fashion and styling

On May 14, 2026, Law Roach revealed during an interview with The Hollywood Reporter that he would be styling the outfits for the tour.^[16] He previously styled the outfits for the Dangerous Woman Tour (2017) and the Sweetener World Tour (2019).^[17][18] Six custom costumes were designed for the concert by designers Givenchy by Sarah Burton, Christian Louboutin, Alexander McQueen, and Vivienne Westwood, amongst others.^[19] Following the tour's opening night, Roach spoke to Vogue and explained that the designs were selected based on Grande's decision regarding the set list. He described everything as "scores for a movie", emphasizing that they wanted the clothing to reflect that concept.^[20]

Ticket sales

Tickets for the Eternal Sunshine Tour sold out rapidly due to popular and high demand, leading to widespread fan disappointment over technical issues and inflated prices on the resale market such as Stub Hub, Viagogo, TickPick, and Vivid Seats: resale tickets for the Los Angeles shows ranged between $780 to over $7,000.^[22][23] Ticketmaster and SeatGeek crashed during the pre-sale,^[24] and fans reported experiencing long queues and technical glitches on the sites and other official ticketing platforms, which prevented them from purchasing tickets at face value pricing.^[25][26][27] Fans also criticized Grande and Live Nation for booking arenas, arguing Grande's seven-year touring hiatus and the demand from her large fan base would have been better accommodated by larger venues such as stadiums.^[28]

Grande released a statement addressing the high prices on the resale market, stating that "it's not right" and she is "incredibly bothered", urging ticket sellers to sell at face value.^[29] She also opted out of dynamic pricing, setting ticket prices to prioritize affordability.^[30] Following the events, Ticketmaster and Live Nation were sued by the United States Federal Trade Commission (FTC), accused of bait-and-switch price advertising, using junk fees, and enabling ticket brokers to harvest tickets in violation of Ticketmaster purchase limits to sell them at marked-up prices on the company's own resale platform.^[31][32] In January 2026, Ticketmaster announced that canceled tickets (from scalper violations) would be getting reissued directly to real fans via a request process in February.^[33][34]

Pre-sales for the North American leg began on September 9, 2025.^[35] Six million users vied for tickets, including one million in Oakland and the Los Angeles area. New York City and Austin drew 230,000 to 300,000 people, respectively.^[36] Grande scheduled nine additional dates in response to the high demand.^[37][38] Tickets for the North American leg were sold out within minutes during both the presale and general sales periods.^[39] Pre-sales for Grande's shows at the O₂ Arena in London were held on September 16,^[40] attracting two million possible buyers.^[41] Five new shows at the venue were announced during the original pre-sale bringing a total of 10 shows to the UK.^[42] The London shows were met with huge commercial success, with all tickets being sold in 15 minutes.^[43][44]