The FAB Awards
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Established in 1998, the FAB Awards is an international awards program that focuses on food and beverage brands.[1]
Some of the brands that have won the FAB Award include McDonald's, Coca-Cola, Skittles, James Ready Beer, Heineken, and Arla Foods.
Agencies that have previously won the FAB plate include BBDO, JWT, Leo Burnett, DDB, McCann Erickson, Razorfish, TBWA, Ogilvy & Mather, Lewis Moberly, Design Bridge, Pearlfisher, Landor, Turner Duckworth and Williams Murray Hamm.
FAB Award
The Hurlingham Club in London has hosted the FAB Awards ceremony for all 21 years of its existence.
The ceremony, which usually takes place in May, is a formal event that includes dinner and drinks. It is attended by nominees, industry personalities, past judges, and other select invitees.
The ceremony showcases all the nominated work and hands out the awards to the respective winners. From 2016 onward all nominees were awarded Silver Awards.
There are two types of awards that can be won.
This is equivalent to a 'Gold' in other major award ceremonies. There can be multiple FABs across a single category.
Fabulous Award
These are the grand winners on the night and are awarded over a family of categories, such as Traditional Advertising (TV, Press, Posters, etc.) or Digital Advertising (Online, Website, Social Media, Viral, etc.)
A project must have won a FAB Award on the night to be considered for a Fabulous Award.
FAB Brand of the Year
Introduced in 2013, this award is handed out to the brand that fares the best in the judging session. This includes the number of nominations, FAB, and Fabulous Awards it wins. This is also the only award that is announced before the actual awards ceremony. In 2015 and 2016, this award was sponsored by Google UK,[2] with YouTube sponsoring it in 2017 and 2018.
Previous winners
| Year | Brand |
|---|---|
| 2018 | Mars, Incorporated |
| 2017 | McDonald's |
| 2016 | Mars, Incorporated |
| 2015 | Mars, Incorporated |
| 2014 | Kit Kat |
| 2013 | McDonald's |
FAB Agency of the Year
Similar to the Brand of the Year Award, this award is given to the agency that performed the best during the judging session. The award was introduced in 2000. This award was also sponsored by Google UK in 2015 and 2016[2] with YouTube sponsoring it in 2017 and 2018.
Points are handed out for nominations, FAB Awards, and Fabulous Awards. The agency that amasses the most points is named Agency of the Year.
Previous winners
The following are the agencies that have won the Agency of the Year Award:[3]
| Year | Agency |
|---|---|
| 2018 | BBDO New York |
| 2017 | BBDO New York |
| 2016 | AMV BBDO London |
| 2015 | AMV BBDO London |
| 2014 | AMV BBDO London |
| 2013 | JWT London |
| 2012 | BBDO Toronto |
| 2011 | AMV BBDO London |
| 2010 | BBDO New York |
| 2009 | Williams Murray Hamm, London |
| 2008 | Turner Duckworth London & San Francisco |
| 2007 | AMV BBDO London |
| 2006 | AMV BBDO London |
| 2005 | BBDO New York |
| 2004 | CHI Advertising, London |
| 2003 | JWT London |
| 2002 | Leo Burnett Worldwide |
| 2001 | Adam&Eve DDB London |
| 2000 | JWT New York |
FAB Design Agency of the Year
Similar to the Agency of the Year Award, this award is given to the design house that performed the best during the judging session. The award was introduced in 2016.
Points are handed out for nominations, FAB Awards and Fabulous Awards. The agency that amasses the most points is named Design Agency of the Year.
Previous winners
The following are the design houses that have won the Design Agency of the Year Award:[4]
| Year | Agency |
|---|---|
| 2018 | Design Bridge & Turner Duckworth |
| 2017 | Jones Knowles Ritchie |
| 2016 | Horse |