The GIST
Canadian sports media company
From Wikipedia, the free encyclopedia
The GIST is a Canadian sports media company founded in 2017 by Roslyn McLarty, Jacie deHoop, and Ellen Hyslop. They run newsletters and a podcast called "The GIST of It". The GIST's content is written by women and provides coverage of both men's and women's sports, with a goal of connecting with people who felt left out of the sports community.[1]
| |
| Type | Private |
|---|---|
| Industry | News media |
| Founded | 2017 |
| Headquarters | Canada |
Area served | United States, Canada |
Key people | Roslyn McLarty, Jacie deHoop, Ellen Hyslop |
| Products | 4x-weekly sports news newsletter 3x-weekly sports business newsletter 3x-weekly college sports newsletter The GIST of It podcast |
| Members | Over 1 million |
Number of employees | 40-50 |
| Website | www |
History
The GIST was started in late 2017, when friends and graduates of Queen's University at Kingston McLarty, deHoop and Hyslop launched a weekly newsletter to an initial group of 500 subscribers.[2] By 2022, the company had over 500,000 email subscribers across its three newsletters.[3]
In 2018, The GIST raised their initial funding of $100,000 through Toronto's DMZ incubator program. The group subsequently were invited to the Toronto Metropolitan University Future of Sport Lab and the LIFT Labs Accelerator via NBCUniversal.[4]
In 2020, the group's founders were named to the Forbes 30 Under 30 list in the media category.[5] The GIST were approved a $350,000 loan from the Business Development Bank of Canada in 2021, bringing their new funding across venture and state-backed credit incentives to $1.35 million.[6]
In 2025, The GIST and Canadian Olympic Committee launched a new media partnership aimed at improving Canadians engagement with the Olympic movement.[7]