The Hoopla - Wikiwand

Australian news and opinion website

Type of businessPrivate

Type of site

News

AvailableinEnglish

Headquarters

Australia

The Hoopla
Type of business	Private
Type of site	News
Available in	English
Headquarters	Australia
Area served	Worldwide
Founder(s)	Wendy Harmer and Jane Waterhouse
URL	thehoopla.com.au

The Hoopla was an Australian news and opinion website founded by Wendy Harmer and Jane Waterhouse, active from 2011 to 2015. In almost four years, The Hoopla published 5000 articles from 300 writers.^[1]

The Hoopla was launched in mid-2011^[2] to present "news through the eyes of women" to women over 35 whose children were grown, or who had never had children. At the time, many websites targeted towards women were parenting websites. A sister website, Birdee, was aimed at younger women.^[3]

Citing a lack of advertising revenue as advertisers were reluctant to spend money targeting over-50s, the website introduced a hard paywall in April 2014^[4] making articles accessible to subscribers only. This saw subscriptions plateau and visits slump. The paywall was later softened in October 2014 and subscriptions began growing by 20% month to month to 5000 overall.^[5]

On 23 March 2015, Wendy Harmer announced in a post at website that The Hoopla would cease publication, citing increased competition from big players and her desire to pay contributors fairly.^[1]^[6] The website's previously published articles are available through the Wayback Machine.^[7]

References

1 2 Harmer, Wendy (23 March 2015). "The Hoopla … Last drinks! Alley oop!". The Hoopla. We Magazines. Retrieved 13 March 2016.
↑ Simons, Margaret (5 December 2011). "New Kid on the Block: Wendy Harmer talks all things Hoopla". Crikey. Private Media Operations. Retrieved 13 March 2016.
↑ Gleeson, Hayley. "About Birdee". Birdee. Retrieved 9 August 2019.
↑ Robin, Myriam (7 April 2014). "After jumping through enough ad hoops, a paywalled circus begins". Crikey. Private Media Operations. Retrieved 13 March 2016.
↑ Robin, Myriam (23 March 2015). "'When elephants go to war, the ants get trampled': The Hoopla closes as field gets more crowded". Crikey. Private Media Operations. Retrieved 13 March 2016.
↑ "Support independent journalism & opinion in Australia". 22 April 2016. Archived from the original on 22 April 2016. Retrieved 9 August 2019.
↑ "The Hoopla - News through the eyes of women". 28 October 2016. Archived from the original on 28 October 2016. Retrieved 9 August 2019.

External links

Official Website

v t e Online-only news outlets in Australia
Websites	Ausdroid Brisbane Times Broadsheet Business Spectator Capital Brief Crikey Fightmag Guardian Australia Inkl Junkee Mamamia Man of Many Mediaweek Mumbrella New Matilda News.com.au Pedestrian QNews Quillette Speedcafe Tasmanian Times The Conversation The Daily Aus The Mandarin The New Daily True Crime News Weekly TV Tonight WAtoday Women's Agenda
Broadcast	6 News Australia ADH TV Ticker News WAMN News
Former	10 daily Daily Review The Global Mail The Hoopla

This article related to mass media in Australia is a stub. You can help Wikipedia by expanding it.

This article about a news website is a stub. You can help Wikipedia by expanding it.

Related Articles