The Little Farmer
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| Client | Lay's |
|---|---|
| Language | English |
| Running time | 03:00 |
| Directed by | Taika Waititi |
| Music by | "All I Want Is You" by Barry Louis Polisar |
| Produced by | Highdive |
| Country | United States |
The Little Farmer is an advertisement created by Highdive and produced for Lay's for Super Bowl LIX. The advertisement follows a family, particularly the daughter, that farms potatoes. It follows a theme of authenticity in an attempt to connect Lay's to family farms.
The advertisement is inspired by a daughter and her fifth-generation farming family in Wisconsin that produces potatoes for Lay's.[1] The Little Farmer follows a fictionalized version of DeLee Parker's life, a girl from St. Johns County, Florida.[2] The advertisement opens with a girl chasing a tractor before a potato falls off of it. The girl then cares for the potato and harvests it before putting it into a Lay's truck.[3] There is no dialogue in the commercial.[4]
