The Outline (website)
From Wikipedia, the free encyclopedia
Type of site
News, offbeat, cultural topics and analysisAvailableinEnglish
HeadquartersNew York City, U.S.
OwnerBustle
 | |
Type of site | News, offbeat, cultural topics and analysis |
|---|---|
| Available in | English |
| Headquarters | New York City, U.S. |
| Owner | Bustle |
| URL | theoutline |
| Commercial | Yes |
| Registration | None |
| Launched | 2016 |
| Current status | Defunct April 3, 2020 |
The Outline was an online publication focused on "power, culture, and the future." It was founded independently by Joshua Topolsky in 2016 and later became a subsidiary of Bustle.[1]
The company did not want to be too reliant on social media distribution, but instead aimed to reach a "smart, influential" readership who would visit its website directly. The articles are visually interactive, and highly optimized for mobile.[2] The interface contains articles represented as a stack of cards that users can swipe through.[3] The company earned income by virtue of its partnerships with 10 to 12 companies a year, as opposed to reliance on a format employing traditional banner ads.