The Sartorialist
American fashion blog
From Wikipedia, the free encyclopedia
The Sartorialist was a fashion blog by Scott Schuman in New York City.[1] The Sartorialist name is also used for social media publications by Schuman, including the Substack publication The SartoriaLIST and Schuman's personal Instagram account.
Screenshot of The Sartorialist. | |
Type of site | Fashion blog, photoblog |
|---|---|
| Available in | English |
| Dissolved | February 2026 |
| Created by | Scott Schuman |
| URL | thesartorialist.com |
| Launched | September 2005 |
| Current status | defunct |
The Sartorialist website was defunct by February 2026.
Details
After leaving a fashion sales position to take care of his daughter in 2005, Scott Schuman began carrying a digital camera around on the streets of New York City, taking pictures of people who had dressed in a way that caught his eye, and then posting them to his blog, sometimes with comments about what he'd found.[1] He was the first street photography fashion blogger to receive widespread attention. [2]
Schuman began The Sartorialist with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life.[3]
He describes his philosophy as trying to echo how fashion designers looked at what they saw on the street:
I thought I could shoot people on the street the way designers looked at people, and get and give inspiration to lots of people in the process. My only strategy when I began The Sartorialist was to try and shoot style in a way that I knew most designers hunted for inspiration.[3]
Schuman's creative and professional partnerships included a variety of large corporate entities: The Gap, Verizon, Kiehl's, Nespresso, DKNY Jeans, Gant, OVS, and Crate & Barrel. Burberry hired Schuman as a photographer for the “Art of the Trench” project.[3]
Schuman also worked with fashion publications. For Condé Nast's style.com website, Schuman covered Paris Fashion Week.[1] He regularly works events for Saks Fifth Avenue.[1]
In 2009, an anthology of Schuman's favourite shots from around the world was published as a book entitled The Sartorialist.[4]