The Stone Twins

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The Stone Twins – Declan (left) and Garech Stone – photographed by Krijn van Noordwijk. A homage to the David Bailey portrait of the Kray twins, 1965.

The Stone Twins is a creative branding agency based in Amsterdam. It was founded by twin brothers Declan and Garech Stone (born 8 November 1970, Dublin), graduates of the National College of Art and Design, Dublin.[1][2][3][4]

The Stone Twins specialise in areas such as brand strategy, naming and brand identity (both visual and verbal).[5][6] Their work has been described as concept-led, witty, thought-provoking and pioneering.[1][7][8][9] The firm is best known for the branding of MassiveMusic and A'DAM Toren,[10][11][12] as well as the design of several Irish commemorative postage stamps.[13][14][15][16] The Stone Twins' award-winning portfolio includes a coveted Dutch Design Award,[17] several European Design Awards[18] and 13 D&AD Pencils.[19][20] Their work forms part of the permanent collections of the Cooper Hewitt, Smithsonian Design Museum, New York, and the Stedelijk Museum Amsterdam.[21][22][23]


The Stone Twins regularly write for trade magazines, including Communicatie (Wolters Kluwer) and Eye magazine: the International Review of Graphic Design.[24] They are the authors of the critically acclaimed book Logo R.I.P. (A Commemoration of Dead Logos);[25][26][27][28] the updated 2nd edition was launched in the Cooper Hewitt, Smithsonian Design Museum, New York in 2012.[29][30] They are keen educators, and were Head of the ‘Man and Communication' department at Design Academy Eindhoven from 2008 until their resignation in 2013.[31] The Stone Twins are also co-founders and partners in Est. (Established Sparkling Tea), a premium non-alcoholic drinks company based in Amsterdam.[32][33]

A’DAM Toren: Name + Brand Identity by The Stone Twins, 2016.

The Stone Twins have written the following books:

  • Logo R.I.P., (A Commemoration of Dead Logos), BIS Publishers, 2012. (ISBN 9789063692902)[34][35]
  • A Catalogue of Curiosities, Relics, Art & Propaganda (CRAP), 2010.[36][37]
  • Hello, I'm A'DAM (The Creation of a New Amsterdam Icon), A'DAM Toren C.V., 2021.[38] (ISBN 9789082075885)
    Logo R.I.P. by The Stone Twins, 2012.

Magazine Articles

Selected articles written by The Stone Twins:

  • Chameleons (Single-character logos provide rich, raw material for identity design)Eye, No. 67, Vol. 17, Spring 2008.[39]
  • Logos without wordsEye, No. 80, Vol. 20, Summer 2011.[40]
  • Something Is Rotten in the State of DesignDesign Week, August 2015.[41] Republished in: Open Manifesto #8: Change, 2018.[42]
  • Design & Humour – 100 Archive: Dialogues, 8th April 2020.[43]

Exhibitions

Controversies and criticism

References

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