The Telecom Commercial Communication Customer Preference Regulations, 2010
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Territorial extentWhole of India
Enacted18 January 2010
| The Telecom Commercial Communication Customer Preference Regulations, 2010 | |
|---|---|
 | |
| Telecom Regulatory Authority of India | |
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| Citation | THE TELECOM COMMERCIAL COMMUNICATIONS CUSTOMER PREFERENCE REGULATIONS, 2010 |
| Territorial extent | Whole of India |
| Enacted by | Telecom Regulatory Authority of India |
| Enacted | 18 January 2010 |
| Commenced | 27 September 2011 |
| Amended by | |
| The Telecom Commercial Communications Customer Preference (Twelfth Amendment) Regulations, 2013 | |
The Telecom Commercial Communication Customer Preference Regulations, 2010 (TCCCPR) is a Regulation by Telecom Regulatory Authority of India, enacted in 2010,[1] came into force from 27 September 2011. The regulation was launched by Telecom minister of India Kapil Sibal which enables people across India to respite from pesky marketing calls and SMS.[2]
The Indian telecom Industry with nearly 900 million subscribers is the second largest wireless market in the world. Low tariffs and direct reach to consumers has made SMS and direct calling one of the most cost effective ways of selling services and products. However, telemarketing has become a major irritant to customers over few years.[3]