The Underwear Expert
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Type of site | E-Commerce |
|---|---|
| Available in | English |
| Owner | Michael Kleinmann |
| Editor | Michael Kleinmann |
| URL | www |
| Launched | 2011 |
Underwear Expert started as a men's underwear blog and transitioned to a subscription based online retailer offering a curated underwear subscription with over 50 brands, featuring underwear styles, advice and reviews, fabric glossary, men's underwear trend analysis and style and service-oriented content.[1][2] According to the New York Times, The Underwear Expert is a "comprehensive website dedicated to researching, testing, reviewing and even curating for sale underpants."[3]
Michael Kleinmann is CEO of the company.[4][5][6] Kleinmann was president and COO of Freshpair from 2001 to 2011, before starting up The Underwear Expert.[7][8] Kleinmann also writes men's underwear articles for The Huffington Post.[9]
While comfort and fit are important when underwear shopping, Kleinmann claims that men’s underwear is now a fashion item, with no less than 600 brands producing them.[1][3] He compares the underwear movement to sneakers, just another outlet for expression, with many fabric, style and color choices becoming available on the market.[7]