The Upside of Irrationality

The Upside of Irrationality: The Unexpected Benefits of Defying Logic^[1] is a book published in 2010 by Israeli-American behavioral economist Dan Ariely. It is Ariely's second book, after 2008's Predictably Irrational: The Hidden Forces That Shape Our Decisions, and it expands on the ideas presented in that work.^{[citation needed]}

In The Upside of Irrationality, Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University,^[2] describes different experiments and how individuals participating in them react to the variable of irrationality, which he argues can be used for positive change.^[3][4][5]