The Woobles
American crochet kit brand
From Wikipedia, the free encyclopedia
The Woobles is an American amigurumi crochet kit company founded in 2020 by Justine Tiu and Adrian Zhang.[1]
| |
| Type | Private |
|---|---|
| Industry | Fiber art |
| Founded | 2020 |
| Founders | Justine Tiu and Adrian Zhang |
| Website | thewoobles |
The kits range from beginner to intermediate[2] and come pre-started with stitch markers.[3] Each kit comes with a video tutorial.[3]
History
Tiu and Zhang, a married couple, quit their jobs at Google and Deutsche Bank, respectively, in 2018.[4] After feeling unfulfilled by corporate work, the pair pivoted to entrepreneurship and tested multiple unsuccessful business ventures.[1] Tiu launched a crochet pattern store on Etsy in 2020, and it took off due to an increased interest in crafting during the COVID-19 pandemic and word of mouth.[4][5] Tiu and Zhang assembled the kits themselves, with help from their parents.[1]
The company received a boost in sales after appearing on Shark Tank in 2022.[6] The deal with Mark Cuban didn't close after the show.[7]
Kits
Kits from The Woobles come with detailed videos divided into bite-sized steps.[5] Tiu, who previously led user experience at Google Classroom, views The Woobles as an education company due to its digital learning platform.[5]
The kits come pre-started with stitch markers and a custom-made beginner yarn that is designed not to fray.[5]
Standard kits produce animals like foxes, penguins, and bunnies.[1] The Woobles has also collaborated with brands like Sanrio, Minecraft, and Peanuts to produce limited-edition kits.[8]
Reception
The Woobles has received positive reviews and appeared on gift guides as a beginner-friendly introduction to crochet.[3][9]
In a review for Wirecutter, Kase Wickman wrote that the starter kits' $30 price point is "likely to seem high for the materials included" to experienced crocheters.[3]