The Yes
Women's Retail Fashion Platform
From Wikipedia, the free encyclopedia
THE YES is a retail app and platform that focuses on women's fashion and clothing. Its algorithms analyze user data in order to optimize product personalization.[1][2] THE YES has headquarters in New York City and Silicon Valley, California.[3]
- Julie Bornstein
- Amit Aggarwal
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| Industry | Fashion, retail |
|---|---|
| Founded | 2018 |
| Founders |
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| Headquarters | , United States |
| Owner |
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| Website | https://www.theyes.com |
On June 10, 2022, THE YES was acquired by Pinterest, Inc.[4]
History
THE YES was founded in 2018 by former Stitch Fix COO Julie Bornstein and Amit Aggarwal, formerly of Bloomreach.[5][6] The app began development in 2018 and was released in May 2020.[7]
At launch, THE YES was the first app to use Apple's App Clips in iOS 14.[8]
Although THE YES originally started out as an app, in 2021 the company also launched the same functionality on their website.[9]
In 2025, cofounder Julie Bornstein launched Daydream, an AI-powered fashion shopping platform.[10][11]
Description
The Yes uses AI technology to curate a feed of fashion product recommendations based on a user's individual preferences. Upon downloading the app, users will be asked a series of questions to determine their aesthetic preferences.[12][13] These include questions about preferred brands, colors, styles, and sizes.[14] Users can also vote "yes" or "no" to signify whether they like a product being shown.[15][16] The platform's algorithms tailor recommendations based on this information.[17]
In 2021, The Yes started allowing users to invite friends to view their liked items and provide feedback via emojis.[18]
The Yes has more than 250 brands,[19] 40 of which are plus-size.[20] The Yes has brands such as Prada, Ralph Lauren, Levi's, Bottega Veneta, and Zara.[21]
The Yes offers price matching and price filtering, but does not use traditional shopping filters.[22]