The unique connection
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- April 13, 2015
| The unique connection | |
|---|---|
| Directed by | Rasmus Skousen[1][2] |
| Produced by | Malling Publications[1][2] |
| Distributed by | Pandora |
Release date |
|
Running time | 128 seconds |
| Language | English |
The unique connection is a viral video advertisement (released April 13, 2015) produced by Malling Publications[2] for Pandora, a jewelry brand.[3][4][5][6][7] As of October 21, 2015, the video has amassed over 17 million views on YouTube[3] and over 15 million on Facebook.[4]
The video was produced for Pandora by Malling Publications, a Danish advertising company.[2][1][8] Hanne Fabricius, CEO of Malling Publications, was responsible for the idea and concept, and was also the strategic director of the video.[2][1] The video was directed by Rasmus Skousen,[2][1] a Danish photographer who works in the genres of fashion, advertising, and portraits.[9]
Plot
The video features six mothers and their children. All the mothers stand in a line-up. One by one, the children, blindfolded, are assigned the task of identifying which of the six women is his or her mother. The children pull the women down and feel the women's jewelry, clothing, facial structure, and hair in order, and also sniff the women, in order to judge them. In the video, each child is able to successfully identify his or her mother.[3][5]