Thelma Assis

Thelminha graduated in Medicine in 2011 from the Pontifical Catholic University of São Paulo (PUC-SP) with a full scholarship from the University for All Program (PROUNI). In 2011, she worked for the Associação Saúde da Família as a general practitioner at the PSF and in 2012 as an on-duty physician at the Associação Paulista Para o Desenvolvimento da Medicina. She also worked at Hospital M'Boi Mirim, Hospital do Servidor Público Municipal de São Paulo and Hospital de Clínicas Municipal-São Bernardo.^[11]

Even before Big Brother, her life experience, the ease of communicating and the possibility of inspiring others encouraged Thelma to create a YouTube channel. On her channel, Thelminha addresses various topics such as racism, routine videos, tips on hair transition, LGBTQIA + cause, etc. Currently, Thelma's channel has over 300 thousand subscribers, and over 7 million views in all, with her already having earned the YouTube Silver Button.

Thelma was one of the participants of the twentieth edition of the program aired by Rede Globo. Introducing a new dynamic, dividing the house into two groups called Pipoca and Camarote, composed of anonymous and famous members, respectively, the format was questioned by participants and the public about the possibility that anonymous members would not be able to compete equally with famous members. Thelma, in turn, was not put down by the fame of the members of Camarote, stating that only Beyoncé would scare her.

When questioned by the production of the program about who would enter the house, whether it was the doctor or the dancer from the samba school, Thelma said that it would be both, since it was not possible to disassociate them, since both were part of the same .

Adopting the observation strategy early in the game, Thelma stood out for her emotional intelligence. She was involved in some conflicts in the house, notable for the fact that she was the first to confront one of the participants who had not contributed to the purchase of food, harming several people.

Another relevant point during her participation in the program was the resistance test that consecrated her as a leader. Remaining standing for more than 26 hours, without going to the bathroom, eating or drinking water, Thelma won the race, becoming the leader of the week, having the right to a personalized party, whose chosen theme was Samba School, demonstrating once again the importance that this musical rhythm has in your life.^[12]

Overcoming four public votes and winning several competitions on the program, on 27 April 2020, she became champion with 44.1% of the public votes in a final with her best friends at home, Rafa Kalimann (34.81%). and Manu Gavassi (21.09%). . During the voting to choose who would be the show's champion, American actress Viola Davis retweeted on her social network Twitter a post by Brazilian actress Taís Araújo, in which she declared her support for Thelminha. In addition to Viola and Taís, Thelminha had, during the program, the support of other personalities such as Iza, Preta Gil, Giovanna Ewbank, Cleo, Bruno Gagliasso, Pabllo Vittar, Valesca Popozuda, Gleici Damasceno, among others.

After being announced as the reality champion, Thelma's commemorative photo on her Instagram broke Beyoncé's record and became until then the second photo to reach 1 million likes in less time, 18 minutes in all, behind only Selena Gomez.^[13]

Upon leaving the BBB as a winner, Thelma was faced with many opportunities that she did not even imagine were possible. In the first post-confinement moments, she received a video from Preta Gil informing her that she would be her new boss, since Denis Santos, Thelma's husband, had signed a contract with Mynd8, the singer's agency, which also works with well-being. . . . . well-known names in the market. such as Pabllo Vittar, Pepita, Cleo, Luísa Sonza, Ludmilla, Gleici Damasceno (the winner of BBB18), among others. With the end of confinement, Thelminha was hired by TV Globo, broadcaster of the program she won, to participate in É de Casa, interviewing medical friends who were working in the fight against COVID-19. Her participation pleased the program's management, which decided to hire her for a permanent team calledStay at Home with Dr. Thelma, with the aim of telling stories of overcoming difficulties during the pandemic that affected humanity in early 2020.^[14]

One of the first advertisements she made in her new life as a digital influencer was with the clothing chain C&A, which sponsored the Big Brother Brasil 20. After that, other partnerships were closed with brands from different segments such as Fenty Beauty, McDonald's, Spotify, Fisk, TIM, Rappi, Mercado Pago, Lacta, Ipanema, Natura, Colgate, Ford, among others. In addition, she became an ambassador for the brands L'Oréal Paris, Avon, Rico, Nielly and Always, gaining prominence in their respective advertisements.^[15]

On YouTube, she signed a contract with the creative content network Dia Estúdio, responsible for managing her old channel, which continues to bring videos about racism, LGBTQIA+ rights, feminism, medicine, vlogs and even pranks on her friends. She is also part of the Vozes Negras fund, a YouTube initiative. Dia Estúdio has a great team of influencers, including Nataly Neri, Nah Cardoso, Diva Depressão, Karen Bachini, Mandy Candy, Foquinha, Lorelay Fox, among others.

After gaining experience as a presenter of her own segment on É de Casa, Thelminha began to exercise the new skill on other occasions, presenting Criança Esperança 2020 alongside Fábio Porchat, É de Casa himself in a special edition on racism, participating of various communication events and, finally, to present his own talk show on YouTube, Triangulando, which featured interviewees such as Djamila Ribeiro, Negra Li, Giovanna Ewbank, Bruno Gagliasso, Manu Gavassi and Padre Fábio de Melo, addressing the themes: inequality racial, Brazilian music, anxiety and time. Triangular was a ratings success and will have another season.^[16]

In 2021, Thelma joined the team of presenters of the Bem Estar segment within the É de Casa program, remaining on Rede Globo's Saturday morning schedule. In June 2021, Thelma announced a new program in which she would be the presenter, Desafio Accepted, with tips for overcoming addictions and traumas, launched and shown by UOL. Launched on 5 July, the show had eight guest episodes each.