Theneeds
From Wikipedia, the free encyclopedia
Consumer internet
Computer software
Personalized discovery
 | |
| Company type | Private |
|---|---|
| Industry | Internet Consumer internet Computer software |
| Genre | Content discovery Personalized discovery |
| Founded | 2013 |
| Headquarters | San Francisco, California, US |
Area served | Worldwide |
Key people | Gabriele Pansa Emanuele Cesena, PhD Luca Albertalli |
| Products | Web Mobile web iPhone app |
| Owner | Shopkick |
| Website | www.theneeds.com |
Theneeds is a search engine that features content tailored to users' interests, such as articles, news, videos, social posts, and other media.
Based in San Francisco, California, the company was founded in 2013 by former Accenture executives Gabriele Pansa and Luca Albertalli, together with former CS researcher and PhD Emanuele Cesena.
In early 2016, Shopkick, the most used real-world shopping app according to Nielsen, acquired the technology and team of Theneeds to support the company's personalization efforts.[1]
The company was incorporated in the US in 2013 as Theneeds, Inc. by Gabriele Pansa as co-founder and CEO.[2]
Theneeds’ website launched in Beta late 2013[3] and the company later released also its first mobile application for iPhone in March 2014.[4][5][6][7][8]
In September 2014 the company surpassed 10 million pieces of content delivered by its proprietary discovery engine[9] and in October 2014 announced the release of a major improvement of its content recommendation technology.[10]
Early 2016, Shopkick acquired Theneeds to support the company personalization efforts.[11]