Think Twice (Celine Dion song)

Thom Duffy from Billboard ranked "Think Twice" as the 8th best song of 1995, calling it "more genuine than by a score of other pop divas".^[1] AllMusic senior editor Stephen Thomas Erlewine wrote in his review of the album that it offered "careful production, professional songwriting", illustrated by "When I Fall in Love", "The Power of Love", and "Think Twice".^[2] Chicago Tribune critic Brad Webber gave a mixed review, describing Dion's vocals as "forcefully resonant and multiflavored". He added, "On The Colour of My Love you've got to dig deep to find them, though, past the crooked roots of a Janet Jackson impersonation ('Misled' and 'Think Twice'). With her attempt at soul, you can categorize Dion as fairly shallow, sort of a female Michael Bolton".^[3] Tom Ewing from Freaky Trigger wrote that Dion, "with a sharp, keening edge to her voice, [is] picking her words with care as she treads delicately through the song".^[4]

Dave Sholin from the Gavin Report wrote, "By now there's little reason not to assume that Dion's remarkable vocal skill could turn 'Whoomp! (There It Is)' into an emotional masterpiece. However, her talents are much better utilized on this riveting ballad about a couple on the brink of ending a relationship".^[5] Dennis Hunt from the LA Times compared Dion to singers like Mariah Carey and Whitney Houston, noting "that grandiose, note-stretching finish" on the track.^[6]

Pan-European magazine Music & Media wrote that Dion "interprets [the song] like a female Aaron Neville".^[7] In their review of the album, they added, "Most striking are her vocal abilities, still increasing with each release. On another ballad, 'Think Twice', you can hear her doing the most difficult thing: the 'Aaron Neville double back vocal flip'".^[8] Alan Jones from Music Week described it as "a ponderous power ballad, over earnest and over sung".^[9] John Kilgo from The Network Forty called it "another classic ballad".^[10] Christopher Smith from TalkAboutPopMusic described it as a "seemingly tender love song that then explodes into a power ballad".^[11]

Upon its release, "Think Twice" became a major hit in Europe and Australia. Unusually for Dion's discography, the song was not a significant success in the United States, yet it became one of her most successful singles in the United Kingdom, eventually ranking among the country's biggest-selling records of all time.^[12] It remains Dion's second-biggest hit in the UK, surpassed only by "My Heart Will Go On". It finished as the fifth-best-selling single of 1995 in the United Kingdom, with 696,000 copies sold that year. It was also the most successful song of the year by both a female artist and a solo artist.^[13]

"Think Twice" became the first UK number-one single not to be issued on vinyl. It was certified platinum, and as of September 2017, it has sold 1,418,966 copies in the UK.^[14] "Think Twice" spent seven weeks at number one on the UK Singles Chart and became only the fourth single by a female artist to sell more than one million copies there.^[15] The song also reached number one in several other European countries, including Belgium's Flanders, Ireland, the Netherlands, Norway, and Sweden. In Australia, it peaked at number two and was certified platinum. It also earned gold certifications in Belgium, Denmark, and the Netherlands.

The music video for "Think Twice" was directed by Randee St. Nicholas. It opens with Dion lying in bed before she wakes and begins singing. A car arrives outside her house, and her lover (played by model Steve Santagati) enters the home. After greeting her, he withdraws emotionally and lies on the bed, while Dion remains in the background. He is later shown carving ice sculptures with a chainsaw, intercut with scenes of the couple in conflict. As Dion continues singing, the video alternates between shots of her in a blue jacket and scenes of her partner working on the sculptures. She leans against one of them while he rests in bed, before he eventually gets up. A guitar interlude follows, accompanied by images of him in his garage and further moments of tension between the two, culminating in his departure by car. He is then shown sitting in sawdust before returning to destroy the sculptures. In the final sequence, he walks back into the garage, reconciles with Dion, and the two embrace in the sunlight as the video concludes.

"Think Twice" was performed by Dion at the 1995 World Music Awards. She also performed it during selected dates of her 1994–95 The Colour of My Love Tour, her 1996–97 Falling into You: Around the World, and her 1998–99 Let's Talk About Love World Tour. She included the song in her 2008–09 Taking Chances World Tour. Dion performed it during her 2011–19 Las Vegas residency show Celine between 2017 and 2018. The song was part of her Live 2017 and Live 2018 tours, and it was also performed at her BST Hyde Park concert in London on 5 July 2019.

In 1995, "Think Twice" received an Ivor Novello Award for the Best Song Musically and Lyrically.