Three Lions Inc.

Son of German Jews David and Clara Löwenherz, Löwenherz created the business name as a play on his own, which means 'lion-heart' in German, and in honour of three brothers; himself, Heinz and Walter, who were the sons of the Coburg businessman. In 1933 Max was one of few who were released from mass arrests of Coburg Jews by the Nazis, and he fled with brother Walter to join Heinz in a picture agency in Amsterdam. Max set up a similar business after migrating to Manhattan in 1937, and was later joined by Walter. After the Nazi takeover of the Netherlands, Heinz and his family were transported to Germany where they were killed in the Holocaust.^[4] Löwenherz became a donor-member of The Warburg Society.

Max Löwenherz also made a notable collection of letters and autographs,^[5][6] Lion Heart Autographs, an interest inherited by his son David (b.1951)^[7][8]

The agency commissioned international photographers, including Kurt Severin, Stefan Lorant, Orlando Suero and George Pickow,^[9] marketing their illustrations and photojournalism for books, calendars, advertisements and magazine, newspaper articles^[10] and covers for diverse recording companies, ranging from Tops and Crown to Atlantic and RCA, under the slogan "our cover pictures are known everywhere'.^[11]