Tiferet Lifshitz

At the age of 28, Lifshitz co-founded her first company, Sales Gate International (SGI), with her husband Alon Lifshitz, which helped Israeli companies expand into European and Japanese markets. Over the years, she initiated and established various ventures and guided organizations through processes of change and growth, both at the business and human levels.^[5][6][7]

Lifshitz is the founder and owner of FixAir, a company specializing in personal and business coaching for early-stage entrepreneurs. FixAir employs an integrative approach that combines mindset, personal identity, vision, and action. The company supports first-time entrepreneurs, second-time founders, and professionals aiming to turn their expertise into successful independent businesses. Its methodology integrates tools from coaching, NLP, mediation, and positive psychology.^[8]

Notable clients include celebrity chef Yaron Kestenbaum, medical engineer David Adler, Knesset member Stav Shaffir, and organizations such as the Israel Export Institute, Homage, and others.^[9]

In the next stage of her career, Tiferet joined her husband Alon in founding and managing the venture capital fund Hanaco Ventures,^[2] where she specialized in investor relations and organizational management. As of 2025, the fund manages over $2 billion in assets.^[10]

In 2025, Tiferet was a founding member, together with Alon, of Aurelius Capital, an investment fund focused on dual-use and defense technologies.^[11][12]

Tiferet has been married to Alon Lifshitz since 2002. They have two daughters and resides in Tel Aviv.^[13]