Time Force (watch)
From Wikipedia, the free encyclopedia
Time Force is a Spanish watch brand known for its range of fashion and sports-style wristwatches.[1][2] Established in the early 1990s, the company markets its products primarily in Europe and Latin America through authorized retailers and distributors.[3][4]
| Company type | Private |
|---|---|
| Industry | Watchmaking |
| Founded | 1991 |
| Headquarters | Madrid, Spain |
Area served | International |
Key people | Marcello Trusendi, Managing Director Pierre Trusendi, CEO |
| Products | Wristwatches, accessories |
| Website | timeforcewatch.com |
History
Time Force emerged in Spain during the early 1990s as a lifestyle-oriented watch brand combining quartz technology with contemporary design.[5] By the 2000s, the brand’s products were distributed across multiple European markets through jewelry and department-store partnerships.[6]
During the 2010s, Time Force expanded its retail operations into Latin America, with points of sale in Mexico, Colombia, and Argentina.[7]
In 2019, Marcello Trusendi agreed to relaunch Time Force, but only on the condition that he would become a partner in the business with his parents.[8]
In 2023, Time Force undertook a relaunch that included establishing offices in Spain as part of a strategy to exceed €2 million in revenue.[9]
In 2024, a Spanish newspaper La Razón reported that Time Force continued to strengthen its position in the upper segment of the premium watch market under the direction of CEO Pierre Trusendi.[10][11]
