Tocquigny
From Wikipedia, the free encyclopedia
Tocquigny (est. 1980) is an advertising and marketing consultancy in the United States. The full-service agency was sold in June 2015 and now operates as the Yvonne Tocquigny Branding Group.
| Industry | Advertising |
|---|---|
| Founded | 1980 |
| Headquarters | Austin, Texas |
Key people | Yvonne Tocquigny, Tom Fornoff |
| Website | www.ytbranding.com |
History
Founded in 1980 as a design studio by Yvonne Tocquigny, the business grew into a full-service ad agency recognized primarily for its business-to-business and digital work.[1][2][3][4][5][6][7][8][9] Dell was one of the first blue chip companies to work with Tocquigny, starting in the early 1990s.[10][11] In 2015 the full-service Tocquigny agency was acquired by Memphis-based Archer Malmo.[12][13][14] In 2016 Tocquigny was reimagined as the virtual agency Yvonne Tocquigny Branding Group.[15]
Clients
Past and present client roster includes:[16][17][18][19][20][21][22]
- Accruent
- Applied Materials
- Caterpillar Inc.
- Dell
- Ergon, Inc.
- G2-Ops, Inc.
- InfoSnap
- Jeep
- LegacyTexas Bank
- NFP Advisor Services Group
- Qualico
- Regent University[23]
- Teradata[24]
- Tory Burch[25]
- World Vision International[26]
- World's Finest Chocolate
SXSW Involvement
At SXSW 2014 and 2015, Tocquigny hosted the "Tocquigny Taco Tour". Wrapping a bus and mounting a giant taco on the front, Tocquigny shuttled SXSW attendees from downtown Austin to various local taco shops during the festival.[27][28][29][30] The design work for the Taco Tour was awarded a HOW Magazine 2014 Promotion & Marketing Design Award and a 2014 Print Regional Design Annual Award.[31][32]