TonyBet
International online gaming company
From Wikipedia, the free encyclopedia
TonyBet is an international online gaming company offering sports betting, event betting, online casino, live casino, and poker products.
 | |
| Industry | Gaming |
|---|---|
| Founded | 2009 |
| Headquarters | Riga, Latvia |
Number of locations | 12 languages |
Area served | International |
| Products | Sports betting, poker, casino, online casino, |
| Website | tonybet |
As of 2026, the company holds licenses in Spain[1], Canada (Kahnawà:ke[2] and Ontario[3]), the Netherlands[4], Ireland[5], Latvia[6], and Estonia[7].
History
TonyBet was founded in 2009 by Lithuanian-Australian poker player and politician Antanas Guoga, who is also known by the nickname “Tony G”.[8]
In 2011, TonyBet operated under UK and Estonian gaming licenses, allowing the company to provide services in the United Kingdom and Estonia.[9]
In December 2013 TonyBet launched its own online Open Face Chinese Poker platform offering real-money games and tournaments. The following year, the company hosted the first Open Face Chinese Poker World Championship at the Prague Poker Festival[10][11]
On September 8, 2016, Betsson acquired TonyBet's Lithuanian business for up to €6 million.[12] The acquired operations were subsequently rebranded as Betsafe.[13][14]
On November 3, 2022, TonyBet acquired an iGaming license in Estonia under the name of TonyBet OÜ and is no longer a part of Betsson Group.[15]
In February 2025, the Dutch gambling regulator Kansspelautoriteit (KSA) issued a warning to TonyBet for not providing 24/7 customer support in Dutch, a requirement for licensed operators in the Netherlands.[16] Following the warning, TonyBet expanded its Dutch-speaking customer support team and ensured round-the-clock customer service in compliance with regulatory requirements.[17][18]
In March 2026, TonyBet joined the Canadian Gaming Association (CGA).[19]
In May 2026, TonyBet was named Best Sports Betting Operator – Baltics at the HIPTHER Baltics & Nordics Gaming Awards, an annual iGaming industry awards programme covering the Baltic and Nordic regions.[20]
Products
TonyBet offers sports betting products, including pre-match and live betting, as well as betting markets on entertainment, political, and other live events, alongside online casino and live casino products.[21]
In June 2021, TonyBet announced a platform and content partnership with Leander, adding new technology and gaming content to its online offering.[22]
According to a 2025 review by The Irish Sun, the platform featured more than 3,000 games from over 60 content providers, including Evolution Gaming and Pragmatic Play.[23]
In February 2026, TonyBet entered into a partnership with casino aggregation and technology provider St8 to expand its casino offering in Ontario through St8's content aggregation platform.[24]
TonyBet also provides responsible gambling tools, including deposit and loss limits, self-exclusion, time-out options, and measures aimed at preventing underage gambling. A 2025 review by The Irish Sun also noted the operator's partnership with BeGambleAware and the availability of support resources for problem gambling.[21]
Licences
Since 2015, TonyBet has held licences in Spain[1].
Since 2021, TonyBet has been licensed in Canada in Kahnawà:ke[2], and since 2025 — in Ontario[3].
In November 2022, TonyBet obtained a license to operate in the Dutch market for 5 years and later joined Keurmerk Verantwoorde Affiliates (KVA) to align with local affiliate standards.[25][26][4]
Since 2022, TonyBet has held a licence in Ireland.[5][27]
As of 2026, the company holds licenses in Spain[1], Canada (Kahnawà:ke[2] and Ontario[3]), the Netherlands[4], Ireland[5], Latvia[6], and Estonia[7].
Sponsorship
TonyBet controversially became a sponsor of the Lithuania men's national basketball team in 2010, controversially because TonyBet provides betting on basketball games and because in Lithuania gambling advertising is banned nationwide.[28]
According to TonyBet, in 2013 it became the main sponsor for the team in a four-year deal, and also was sponsoring some of the leading basketball clubs of Lithuania and Estonia, an Estonian football club, and Lithuanian and Estonian volleyball associations.[29]
TonyBet is one of the main sponsors of the Juta Racing team of the Porsche Carrera Cup GB. The company and the team signed a sponsorship deal before Juta Racing's debut season in the circuit in 2015.[30]
In February 2024, TonyBet became the title sponsor of the Latvian Higher League under a three-year agreement, with the competition renamed the TonyBet Virslīga until the end of 2026.[31]
In June 2024, TonyBet launched a Euro 2024 advertising campaign in Ireland featuring former footballer Tony Cascarino as the company’s brand ambassador.[32][33] Cascarino continued to represent the brand in the company's Irish marketing campaigns through 2026.[34]
In 2024 and 2025, TonyBet sponsored horse racing events at Leopardstown Racecourse in Ireland, including the Group 2 Solonaway Stakes during the Irish Champions Festival.[35][36]
In May 2025, TonyBet became a supporter of the Latvia national football team under an agreement with the Latvian Football Federation, with the company’s branding to appear during national team matches and federation activities[37]
As of 2026, TonyBet is listed as a sponsor of Estonian football club FC Nõmme United and Latvian football club FK RFS on the clubs’ official websites.[38][39][40]