Tony Chua

Chua's company Photokina Marketing Corporation fielded the Red Bull to the semiprofessional Philippine Basketball League (PBL), and he was tasked to manage the team. Then PBL commissioner Yeng Guiao allowed the team to compete, and the team won several championships.^[1]

When the Photokina franchise entered the professional Philippine Basketball Association (PBA) as Batang Red Bull, Chua appointed Guiao as the coach of the team. Guiao led the Red Bull team to three championships: the 2001 and 2002 Commissioner's Cups, and the 2006 Fiesta Conference.^[1]

After Noli Eala resigned as PBA commissioner, Chua as chairman of the board of governors ran the daily affairs of the league while a replacement was being found. When Sonny Barrios was appointed as interim commissioner, Chua personally welcomed Barrios on his first day on the job.^[1]

After the 2008–09 Philippine Cup, Guiao resigned and the team was renamed as the Barako Bull Energy Boosters. Guiao was later signed as head coach of the Burger King Whoppers but the two remained close.^[1]

Among his projects in the PBA is the PBA Hall of Fame; he was one of the selectors for the third batch which were announced in 2009.^[1]

At the height of Tropical Storm Ketsana (Ondoy), Chua, his driver and his liaison officer alighted their car after being stuck in traffic in Cainta, Rizal. The three trekked the flooded road when a strong current engulfed them, sucking away the driver. The two decided to stop and hold on to a tree when a truck carrying lumber passed by, the lumber that jutted out of the truck hit Chua in the face. What happened afterwards was unclear; he was believed to have suffered hypothermia or from internal hemorrhage, for he was bleeding from the ears. His aide caught up with him and tried to revive him, but he died on the way to the hospital. The driver's body was fished out of the waters two days after the storm.^[3]

Sports officials were saddened by Chua's demise. Guiao was "deeply shocked" and remarked that Chua was "well liked by everyone in the basketball community". Guiao's successor as commissioner in the PBL Chino Trinidad said described Chua as "a funny guy" but "passionate in the game". PBA commissioner Barrios, who announced Chua's death to the press, was personally affected by Chua's death, saying that we always "worked well" with him.^[2]