Tortilla (restaurant chain)
British fast food chain
From Wikipedia, the free encyclopedia
Tortilla Mexican Grill PLC (branded as Tortilla) is a fast-food restaurant based in the United Kingdom, founded in 2007 by Brandon and Jennifer Stephens.[1]
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| Type | Public limited company |
|---|---|
| LSE: MEX | |
| Founded | 2007 |
| Headquarters | London, England, UK |
Number of locations | 53 |
Area served | United Kingdom, UAE, Saudi Arabia |
Key people | Brandon Stephens, Jennifer Stephens (founders), Andrew Naylor (CEO), Maria Denny (CFO) |
| Products | Mexican |
| Website | www |
As of October 2022, it has 84 branches in the UK.[2] Internationally, Tortilla operates in the Middle East, with 10 stores in Dubai and Saudi Arabia through a franchise partnership with Eathos.[3]
History
The first Tortilla restaurant opened in Islington in 2007, becoming the UK’s largest fast-food Mexican brand.[4] Tortilla offers dine-in, self-serve, take away, click and collect, and delivery.
Tortilla's growth was supported by a steady expansion across the UK, including 10 sites in Dubai and Saudi Arabia, a cloud kitchen estate and exclusive delivery partnership with Deliveroo.[5]
In 2019, Tortilla expanded its footprint to include some of the UK’s most prominent travel hubs, including the Euston railway station, through a partnership with SSP Group.[6] In October 2021, Tortilla announced the launch of two new sites in Gatwick Airport and Leeds Skelton Lake Services.[7]
In May 2021, Tortilla opened a site in Chessington World of Adventures Resort, through a partnership with Merlin Entertainments.[8]
Over the years, Tortilla won several industry awards, including:
- QSR Media UK Centegra Awards 2020 - Best Marketing Campaign[9]
- Restaurant Marketer & Innovator 2020 - 30 under 30[10]
- R200: Best Value Restaurant Chain Over 20 Sites 2018[11]
- FEJ Awards 2018 Operator of the year, best new kitchen concept[12]
In May 2022, Tortilla announced it has acquired the Mexican restaurant chain Chilango Ltd from the investment company RDCP Group Ltd., for £2.8 million.[13]
Values
The brand only uses grass-fed British Isle brisket in its slow-cooked Barbacoa, as well as Red Tractor approved pork,[14] and is a signatory of the Better Chicken Commitment.[15] Meanwhile all vegetarian and vegan dishes are Vegan & Vegetarian Society approved.[16]
In January 2021, to aid youth employment, Tortilla has offered 50 new placements as part of the Government’s Kickstart Scheme.[17]
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