Toytown Stores
From Wikipedia, the free encyclopedia
 | |
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1979 |
| Headquarters | , |
Number of locations | 34 Stores |
Area served | Northern Ireland & United Kingdom |
Key people | Alan Simpson (Director - Retired)
Kris Simpson (Managing Director) Mark Simpson (HR Director) Andrew Addley (Operations Director) |
| Products | Toys |
| Website | www.toytownstores.com |
Toytown is one of the largest independent toy and nursery retailers in Northern Ireland and the UK.[1] With 34 stores throughout Northern Ireland and the UK and the independent toy retail chain was founded in Belfast in 1979.
United Kingdom: 34
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About
Founder Alan Simpson opened his first Toytown store on Castlereagh Road, Belfast in 1979. The family-run company later moved its operations to Newtownards where it remains today. After announcing his retirement in late October of 2024, Alan passed over the mantle to his sons Kris Simpson and Mark Simpson, as well as Andrew Addley.
Operations
Toytown currently employs over 200 staff and operates 34 stores in total, 9 in Northern Ireland and 25 in England and Scotland.
Some Toytown stores boast nursery departments under the 'Babyworld at Toytown' banner and stock a wide range of prams, pushchairs, cots and other goods.
The company is still expanding over the UK and Northern Ireland, with the latest store having opened at Cameron Toll shopping centre, Edinburgh in November 2025.