Trendin
Online fashion subsidiary
From Wikipedia, the free encyclopedia
Trendin.com was the online arm of Madura Fashion & Lifestyle (MFL).,[1][2] a subsidiary of Aditya Birla Nuvo Limited (amalgamated), now a part of Aditya Birla Fashion and Retail Limited. The website offered online apparel and accessories collection for men, women and children from brands distributed by MFL.[3]
It delivered clothing to over 13,600 pin codes within India.[4] Brands offered included Louis Philippe , Allen Solly, Van Heusen, People, Peter England and Pantaloons.[5] Trendin.com also offered personalization options with Van Heusen's My Fit for women and men.[6][7]
History
Headquartered in Bangalore, Trendin.com went live on 18 March 2013,[8] with a founding team of six members.[9] It currently employs 100 people.[10]
In 2015, Aditya Birla Group de-merged the Madura Fashion (the branded apparel retailing division) and Madura Lifestyle (luxury branded apparel retailing division) from Aditya Birla Nuvo Limited (ABNL) and amalgamate them with Pantaloons.[11]
In 2016, Aditya Birla confirmed that the online retail platform will be spun off into separate portals, and it plans to have separate ecommerce websites for its five labels — Louis Philippe, Allen Solly, Van Heusen, Peter England and People.[12]