Tzurit Or
Israeli businesswoman in Boston, Massachusetts
From Wikipedia, the free encyclopedia
Tzurit Or (Hebrew: צורית אור) is an Israeli-born film producer and pastry chef. She is the founder and Chief Creative Officer[3] of the Tatte Bakery & Café, with locations in the Greater Boston area, Washington, D.C. area, and the New York City area.[4][5][6]
Tzurit Or | |
|---|---|
צורית אור | |
| |
| Born | June 13, 1972[1][2] Kvutzat Kinneret, Israel |
| Education | Tel Aviv University |
| Occupations | Founder & Chief Creative Officer, Tatte Bakery & Café |
Early life and film career
Or grew up in Kvutzat Kinneret, a kibbutz in northern Israel located near the sea of Galilee.[7] She is a descendent of Shmuel Stoller and grew up in a "baking family" and has baked since she was very young.[8]
From age 18 to 20, Or served her mandatory military service in the Israeli Defense Forces.[9] After serving, Or earned her Bachelor's degree in communications at Tel Aviv University.[10] She went to work for an Israeli media company and worked as a film producer for 12 years.[9]
In 2003, Or emigrated to the United States and briefly lived in Los Angeles, California.[citation needed] In early 2006, Or and her family relocated to Boston.[11] She now lives in Washington, DC[12], and Brookline, Massachusetts.[13]
Tatte Bakery & Café
In 2007, Or began baking in her home kitchen and joined a local Farmers Market to sell her creations at the Copley Square Farmer's Market in Boston.[10][14] Among her creations you could find Brioche, the famous Chocolate Rose and her signature, The Nut Box, as well as her Nut Tarts among other treats.[6][15]
The stand was widely popular, and in 2008, she opened the first Tatte Bakery & Café brick and mortar location in Brookline.[9] Tatte, pronounced like "latte," offers a wider variety of baked goods and savory dishes along with a full coffee and beverages menu.[6]
In 2016, the founder of Panera Bread and Au Bon Pain, Ron Shaich, bought a 50.01% stake in Tatte.[16] and became Or’s partner in building the brand. As of 2025, there are 50 Tatte locations in Massachusetts, the New York area, and Washington, D.C.[17]
In September 2019, Or took the position of Chief Creative Officer focusing solely on Tatte bakery and food innovation, store design, the brand voice and RE development and handed over the CEO role to Chuck Chapman[18].