U&Drama

The channel launched on 8 July 2013,^[1] replacing Blighty.^[2] The channel was initially launched on Freeview channel 20, which was previously occupied by Gold,^[3] and on Sky the channel was launched on channel 291, in the overspill area of the Entertainment section. It was moved to channel 166 on 24 July after purchasing the slot used by PBS America (formerly named PBS UK in 2011).^[4] The channel launched on Virgin Media on 14 August on channel 190. In September 2014, UKTV blamed the channel for their 7% profits fall. In September 2018, Drama and Really were added to Virgin Media Ireland, and on 16 July 2024, they rebranded to U&Drama.

The channel is positioned as a home for British dramas from the last 40 years. The channel has featured classic drama series such as Auf Wiedersehen, Pet; The Cinder Path; Cranford; Lark Rise to Candleford; Pride & Prejudice; Sharpe; and Tipping the Velvet.^[14] As well as all these classic drama titles, a number of more recently produced BBC One daytime drama series have acquired a primetime slot on Drama. These series include Father Brown, which has been showing in an 8pm slot on Friday nights and which has a spin-off series, called Sister Boniface Mysteries. This period detective television series about a Catholic Nun^[15][16] is a co-production between BBC Studios and Britbox in North America,^[17] and has debuted as a free-to-air series directly on Drama, without getting an airing first on BBC One. In addition to drama programmes, the channel shows a number of classic BBC sitcoms in a teatime slot (usually between 5:25 pm and 8 pm) with Last of the Summer Wine, Keeping Up Appearances and Birds of a Feather being repeated in 2024.^[18]