Uh-Oh (song)

On June 16, 2019, it was released that (G)I-dle will have their comeback with digital single "Uh-Oh".^[3] Teaser photos were released on June 17 and June 18.^[5][6] Music video teasers were released for each member, Yuqi and Minnie on June 21,^[7] Soojin and Shuhua on June 22^[8] and Soyeon and Miyeon on June 23.^[9] The group teaser was released on June 24 and 25.^[10][11] In an interview with Vibe magazine, the group's leader and composer, Soyeon mention that "Uh-Oh" was written before the release of "Senorita". She wrote it to tell off the people who did not believe she could become a singer or an idol.^[12]

The song was released as a digital single on June 26, 2019, through several music portals, including MelOn, iTunes and Spotify.^[13][14][15]

(G)I-dle appeared on MBC Every 1's Weekly Idol on June 26.^[16][17] "Uh-Oh" had its debut showcase on the day of the released, in Blue Square Amusement Hall.^[18]

(G)I-dle made their comeback stage starting June 26, 2019 through the music program The Show, Show Champion, M Countdown, Music Bank and continued promoting the single on Inkigayo.^[19][20][21] (G)I-dle were featured in Sunday Times UK article about things currently heating up and trending around the world during first week of July.^[22]

"Uh-Oh" is composed in the key of B minor, with a tempo of 92 BPM.^[23] The song was written by member Soyeon, who co-produced the song with June and MooF (153/Joombas).^[24] The song was described as a "Boom bap" style. "Boom bap" is a music production style that was prominent in East Coast hip hop music during the 1990s. The term "boom bap" represents the sounds used for the bass and snare drum.^[3]

"Uh-Oh" ranked top fifty at number 22 on NetEase Cloud Music China for the first half of 2019 making them the only Kpop group to chart.^[25]

On June 26, "Uh-Oh" was released along with its music video. The music video for was choreographed by Star System,^[26] while being directed by Digipedi.^[27] Tamar Herman of Billboard describe the music video for "Uh Oh" as to show off the confident side of the six women, as each verse serves up a powerful clapback at naysayers. Drawing on '90s fashion for inspiration, the members of (G)I-dle assert themselves and their independence in a variety of settings, ranging from auto body shops to the desert to a club, where they end things by chanting declarations of their own perfection and their love for their fans.^[28] Hanan Haddad of E! News stated that the video also featured the members styled as '90s hip-hop baddies, complete with gold chains and denim-on-denim ensembles. The choreography also reflects the rebellious vibe of the song with many powerful moves accompanied with tough expressions.^[29] The music video has exceeded 5 million views on YouTube at 6:00 pm on June 27.^[30]

"Uh-Oh" was featured in episode 85, Amazing Saturday DoReMi Market segment on November 30.^[31]

Credits adapted from melon.^[1]

Personnel