UltraViolet (organization)
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| Formation | 2012 |
|---|---|
| Members | over 700,000[1] |
Cofounder | Nita Chaudhary, Shaunna Thomas |
| Website | www |
UltraViolet is a women's advocacy group based in the United States. The group conducts online campaigns using social media to highlight women's issues such as violence against women, maternity leave, equal pay, and reproductive rights. Their mission statement is to "fight sexism and create a more inclusive world that accurately represents all women".
UltraViolet was co-founded in February 2012 by Nita Chaudhary and Shaunna Thomas. The name is associated with purple, a color used symbolically in the struggle for women's suffrage in the United States, LGBT social movements, and second-wave feminism. Co-founder Chaudhary adds that "UltraViolet lights are sort of the most powerful rays on the spectrum and they expose things that people don't want to see, and our mission is to expose things people are uncomfortable confronting, especially with respect to sexism."[2]
Within two months of its foundation, UltraViolet had 300,000 members.[3]
