Undercover Billionaire
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| Undercover Billionaire | |
|---|---|
 | |
| Genre | Reality |
| Country of origin | United States |
| Original language | English |
| No. of seasons | 2 |
| No. of episodes | 10 |
| Production | |
| Executive producers |
|
| Production locations | Erie, Pennsylvania |
| Camera setup | Single-camera |
| Running time | 41–83 minutes |
| Production company | This is Just a Test |
| Original release | |
| Network | |
| Release | August 6, 2019 – April 14, 2021 |
| Related | |
| Undercover Billionaire: Comeback City | |
Undercover Billionaire is an American reality television series broadcast on the Discovery Channel.
The first season, which first aired from August 6 to September 24, 2019, followed billionaire Glenn Stearns as he attempted to start a million-dollar business in Erie, Pennsylvania, in 90 days, starting with $100, a car, and a tank of gas.[1] Stearns identified his target business, gathered a crew to help, built his initial $100 stake sufficiently to fund a startup company, and opened a barbecue restaurant named Underdog BBQ.[2] The presence of a Discovery Channel film crew was explained by saying that they were trailing him for a documentary about building a small business from scratch.[3]
A TV special titled Undercover Billionaire: Return To Erie premiered on August 18, 2020.[4]
The second season, which premiered on January 6, 2021,[5] followed three self-styled successful entrepreneurs (Grant Cardone, Monique Idlett-Mosley, and Elaine Culotti) in three cities as they attempt to create a business with a "valuation of $1 million" in 90 days. Season 2 also featured part of Undercover Billionaire: Comeback City, a show about Stearns' continuing work in Erie, that debuted in its entirety on Discovery Plus.[6]