Unexpected Business

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Hangul
어쩌다 사장
Hanja
어쩌다 社長
RREojjeoda sajang
MRŎtchŏda sajang
Unexpected Business
Promotional poster for Season 3
Hangul
어쩌다 사장
Hanja
어쩌다 社長
RREojjeoda sajang
MRŎtchŏda sajang
GenreReality
StarringCha Tae-hyun
Zo In-sung
Country of originSouth Korea
Original languageKorean
No. of seasons3
No. of episodes38
Production
ProducerYoo Ho-jin
Production locationsWoncheon-ri, Hwacheon County, Gangwon Province (Season 1)
Gongsan-myeon, Naju, South Jeolla-do (Season 2)
Marina, Monterey, California, United States (Season 3)
Original release
NetworktvN, Disney+[a]
ReleaseFebruary 25, 2021 (2021-02-25) 
February 1, 2024 (2024-02-01)

Unexpected Business (Korean: 어쩌다 사장; RR: Eojjeoda sajang) is a South Korean reality show program by tvN starring Cha Tae-hyun and Zo In-sung, who unexpectedly become the bosses of a countryside grocery store for 10 days.[1] They take over the store's operations, such as ringing up purchases and managing inventory, and also serve simple meals and snacks.

Season 1 aired every Thursday at 20:40 (KST) from February 25, 2021, to May 6, 2021.[2] The duo take over the reins of a general store in Woncheon-ri, Gangwon Province, which includes a kitchen and small seating space for customers and local residents to dine, rest and socialise.

Season 2 premiered on February 17, 2022, and aired every Thursday at 20:40 (KST) as well.[3][4] This time, the duo are in charge of a larger supermarket in Gongsan-myeon, South Jeolla-do, selling a wider variety of goods. It also has a bigger dining area and a butchery section, presenting new challenges to the experienced duo.

Season 3 was released on October 26, 2023, and aired every Thursday at 20:40 (KST) as well.[5] The season is also available for streaming through Disney+.[6] In this season, they are in charge of a Korean supermarket in Marina, a port city located in western United States.[7]

Season 1 (2021)

Various celebrities visit the store as "part-time workers" (Korean: 알바생) to help Cha Tae-hyun and Zo In-sung, many of whom are friends or former co-stars personally invited by the two main cast.

Episode(s)Guest(s)NotesRef.
2–3Park Bo-youngDay 2
3–4Kim Jae-hwaDay 3
3–5Yoon Kyung-hoDay 3 to Day 4 morning
4Park Kyung-hyeDay 3 evening
5–7 Shin Seung-hwanDay 4 afternoon to Day 5
Park Byung-eunDay 5 evening
Nam Joo-hyukDay 5 evening to Day 6 morning
8–9 Park InbeeDay 6 afternoon to Day 7 morning[b]
Nam Gi-hyeob
Park In-ah
9 Yoon Shi-yoonDay 8
Dong Hyun-bae [ko]
10–11Jo Bo-ahDay 9 to Day 10 morning[c]
11Hong Kyung-minDay 10 evening[d]

Season 2 (2022)

Episode(s)Guest(s)NotesRef.
1–6 Kim Woo-binDay 1 to Day 3
Lee Kwang-sooDay 1 to Day 4
Lim Ju-hwan
6 Lee Eun-hyung [ko]Day 4[8]
Hong Hyun-hee [ko]
7–8Shin Seung-hwanDay 5[9]
7–10Yoon Kyung-hoDay 5 to Day 7
Park Hyo-jun
8–10SeolhyunDay 6 to Day 7[10]
9–10Park Byung-eun
11–12Han Hyo-jooDay 8
11–13Park Kyung-hyeDay 8 to Day 9
Kim Hye-soo[11]
13Hong Kyung-minDay 9

Season 3 (2023)

Episode(s)Guest(s)NotesRef.
1–7 Han Hyo-joo Day 1 to Day 3 [12]
1–14 Yoon Kyung-hoDay 1 to Day 9[13]
Lim Ju-hwanDay 1 to Day 9
4–14 Park Byung-eunDay 2 to Day 9
6–9 Park Kyung-lim Day 3 to Day 4 [14]
7–11 Kim Ah-joong Day 4 to Day 6 [13]
12–14 Park Bo-young Day 7 to Day 9 afternoon [14]
Inbee Park Day 8 to Day 9 afternoon
13–14 Hong Kyung-min Day 9

Ratings

Unexpected Business: South Korea viewers per episode (millions)
SeasonEpisode numberAverage
1234567891011121314
11.1581.2771.3911.4621.4931.3021.3531.3351.3271.4301.6071.376
21.7111.9301.7541.7541.8041.6921.5811.4821.5601.4291.8141.5761.3521.649
31.4841.5541.5721.4511.2771.4931.291N/AN/AN/A1.2391.1631.2361.345TBD
Source: Audience measurement performed nationwide by Nielsen Media Research.[15]

Season 1 (2021)

Ep. Original broadcast date Average audience share
(Nielsen Korea)[16]
Nationwide Seoul
1 February 25, 2021 4.138% 4.449%
2 March 4, 2021 5.112% 5.749%
3 March 11, 2021 5.648% 6.503%
4 March 18, 2021 5.689% 5.990%
5 March 25, 2021 5.948% 6.501%
6 April 1, 2021 5.545% 6.053%
7 April 8, 2021 5.323% 6.054%
8 April 15, 2021 5.128% 5.027%
9 April 22, 2021 5.409% 6.081%
10 April 29, 2021 5.817% 6.639%
11 May 6, 2021 6.426% 7.204%
Average 5.471% 6.023%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This show airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC & EBS).

Season 2 (2022)

Ep. Original broadcast date Average audience share
(Nielsen Korea)[15]
Nationwide Seoul
1 February 17, 2022 6.455% 6.720%
2 February 24, 2022 7.535% 8.396%
3 March 3, 2022 7.195% 8.457%
4 March 10, 2022 7.141% 7.707%
5 March 17, 2022 7.236% 7.878%
6 March 31, 2022[e] 6.506% 6.880%
7 April 7, 2022 6.256% 6.904%
8 April 14, 2022 6.282% 6.761%
9 April 21, 2022 6.100% 6.571%
10 April 28, 2022 5.756% 6.041%
11 May 5, 2022 7.503% 8.002%
12 May 12, 2022 6.798% 7.403%
13 May 19, 2022 5.778% 5.962%
Average 6.657% 7.206%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This show airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC & EBS).

Season 3 (2023)

Ep. Original broadcast date Average audience share
(Nielsen Korea)[17]
Nationwide Seoul
1 October 26, 2023 5.950% 6.407%
2 November 2, 2023 6.555% 6.893%
3 November 9, 2023 6.655% 7.667%
4 November 16, 2023 5.636% 6.248%
5 November 23, 2023 5.095% 5.312%
6 November 30, 2023 5.682% 6.505%
7 December 7, 2023 5.193% 5.494%
8 December 14, 2023 5.814% N/A
9 December 21, 2023 5.640%
10 December 28, 2023 5.305%
11 January 4, 2024 5.220% 5.910%
12 January 11, 2024 4.988% 5.508%
13 January 18, 2024 4.943% 5.240%
14 February 1, 2024[f] 5.308% 5.462%
Average
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This show airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC & EBS).

Awards and nominations

Award ceremony Year Category Nominee / Work Result Ref.
Cable TV Broadcasting Awards 2022 Star Award Unexpected Business Won [19]

Notes

References

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