Unit London
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 | |
| Established | 2013 |
|---|---|
| Location | Hanover Square, Mayfair, London |
| Type | Contemporary art gallery |
| Director | Joe Kennedy and Jonny Burt [1] |
| Website | unitlondon |
Unit is a contemporary art gallery based at 3 Hanover Square in Mayfair, London, with a secondary location, The Stables, in Covent Garden. It was founded by two young artists, Joe Kennedy and Jonny Burt, in 2013.[2]
Established in 2013 by Joe Kennedy and Jonny Burt as a startup gallery in a 300 square foot pop-up space in Chiswick,[3] The gallery uses social media to connect with millennials[4] by promoting artists and their brands on social media platforms, such as Facebook, Instagram and Twitter, and through the use of videos and web content. Unit has attracted interest from art lovers, artists, art collectors, and figures from all creative industries, such as Jude Law, Bob Geldof, and Jean Paul Gautier, who have expressed their support for the approach by following, liking, commenting, and sharing the gallery's posts.[5]
In 2015, Unit relocated to a 4,000 square foot gallery in Soho, London,[6] Unit has been named as one of the Top 5 Young Contemporary Galleries in London.[7] The gallery subsequently moved location in March 2018 to Langley Street in Covent Garden.
In June 2018, the gallery opened a new 6000 square foot space in Mayfair, which is currently its flagship location.[8] Now its main site, the venue hosts an exhibition programme showcasing the gallery's leading artists, as well as a series of cultural events. The Stables, located in Covent Garden, serves as an accessible exhibition and event space which focuses on group exhibitions, artist development, and a variety of brand-led events.[buzzword]