Unjaded Jade
English YouTuber (born 2000)
From Wikipedia, the free encyclopedia
Jade Esmee Bowler (born 17 March 2000), more commonly known by her YouTube handle, Unjaded Jade, is a YouTuber and author. She has been referred to as one of the first "StudyTubers".
Jade Bowler | |
|---|---|
| Born | 17 March 2000 (age 26) Slough, England |
| Occupations |
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| YouTube information | |
| Channel | |
| Years active | 2017–present |
| Genre | Education |
| Subscribers | 978 thousand |
| Views | 133 million |
| Last updated: 25 April 2026 | |
| Website | jade-bowler |
Early life and education
Bowler is from Berkshire.[1] She is the daughter of Simon Bowler and Annet Venema. She is half Dutch. Her mother is a yoga instructor.[2] She achieved A* grades in A-level biology, chemistry and maths, which earned her a place to study a biology course at Bristol University, although she had initially hoped to go to Oxford but did not get a place.[3] However, Bowler ended up attending Minerva University instead.[4] She began studying there in 2019 after traveling and taking a gap year,[5][6] and graduated in 2023.[7]
Career
Bowler started her channel in February 2017.[2] Bowler's content focuses on school and studying and she has been referred to as an originator of what is known as "StudyTube".[8][9] She is signed by Sixteenth, a talent agency.[10] With fellow StudyTubers Ruby Granger, Eve Cornwell, and Jack Edwards, Bowler co-created the podcast, The Wooden Spoon.[2]
In 2021, she published a book, The Only Study Guide You'll Ever Need, with Blink Publishing.[11][12]
In 2022, she launched a Kickstarter for a mindfulness app Tend which was later cancelled.[citation needed]
Personal life
Bowler is part of the LGBTQ community; in 2025, she spoke to Hinge about the impact of social media on her sexuality, explaining, "Social media has also left me worrying I wasn't 'gay enough'. If I wasn't sporting a carabiner to signal my queerness, would any girl fancy me? I ended up wearing markers of queerness that didn't match my style, just to fit an online idea of what gay should look like."[13]