User talk:Omfuller34

American vehicle service contract provider From Wikipedia, the free encyclopedia

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Your submission at Articles for creation

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Your submission at AfC American Pianists Association was accepted

American Pianists Association, which you submitted to Articles for creation, has been created.

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James^x1 2345 16:01, 2 September 2013 (UTC)

June 2017

Please do not add unreferenced or poorly referenced information, especially if controversial, to articles or any other page on Wikipedia about living (or recently deceased) persons, as you did to List of con artists. If you want to call the President of the United States a can man then you have to provide reliable sources that actually call him a oon man. None of your sources did. Your opinion has no place in a Wikipedia article. And don't use Wikipedia as a source. Anyone can add anything to Wikipedia, as you just demonstrated. Meters (talk) 06:45, 28 June 2017 (UTC)

CarShield is an American company that markets vehicle service contracts, commonly referred to as extended auto warranties. The company is headquartered in St. Peters, Missouri, and offers plans intended to cover certain vehicle repair costs after manufacturer warranties expire.

CarShield expanded through direct-to-consumer marketing, particularly television advertising, and became widely known in the United States through national advertising campaigns and celebrity endorsements.

Business model

CarShield markets vehicle service contracts that are administered by third-party companies. Customers typically pay a recurring monthly fee for coverage of certain vehicle repairs, subject to contract terms, limitations, and exclusions.

Advertising

CarShield has invested heavily in national television advertising, often during sports programming. Its marketing campaigns have featured celebrity endorsers including Ice-T, Chris Berman, and Vivica A. Fox.

Regulatory action and criticism

In July 2024, the Federal Trade Commission (FTC) announced that CarShield had agreed to pay $10 million to resolve allegations that its advertising and telemarketing practices were deceptive and misleading.^[1]

According to the FTC, CarShield advertisements frequently suggested that consumers would not have to pay for covered vehicle repairs and would receive additional benefits, while many customers later found that repairs were not covered due to contract limitations.^[1]

The FTC also raised concerns about the use of celebrity endorsements in CarShield’s marketing, stating that some advertisements could mislead consumers about the scope of coverage.^[2]

As part of the settlement, CarShield and related entities agreed to refrain from making misleading claims about coverage and to ensure that endorsements are truthful and substantiated.^[1]

In 2025, the FTC reported that approximately $9.6 million in refunds had been distributed to more than 168,000 consumers who had purchased vehicle service contracts.^[3]

Reception

Vehicle service contract providers, including CarShield, have been the subject of consumer complaints and regulatory scrutiny in the United States. Critics have raised concerns about coverage exclusions, claim denials, and marketing practices.

CarShield has stated that its plans provide value to customers and that coverage decisions are governed by contract terms.